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New Updates from CES 09
Philips Unveils Ultra-Widescreen HDTVs (Cinema 21:9)
ZoomWith High Definition TV sweeping the West and many other parts of the world, many who purchase LCD, plasma, or DLP TVs are more than satisfied with the 16:9 aspect ratio they get (usually) get with 720p and 1080p sets.
For those who enjoy a more "cinematic" experience, the projector route is often explored. However, while the drop-down screen offers a feeling reminiscent to a multiplex, the picture is "still" 16:9 and, regardless of which route you go, still keeps the black bars on top and below the picture. For those who want a 2.39:1 aspect ratio, the options are very limited, and usually involve building your own movie theater. Fine for the uber-rich and famous, but what for those who want a genuine movie theater picture without dropping five or six figures?
Philips may have the answer to your prayers. Arriving this spring, the electronics giant will being offering its "Cinema 21:9" LCD TVs. Starting with its 56 inch offering, the elongated Cinema TVs will have a native aspect ratio of 21:9. This allows for films to be viewed in their "natural" state: 2.39:1/2.40:1 with no letterbox formatting. Sure, this is great news for movie buffs, but what about watching football or American Idol? According to the press release, "Using highly advanced formatting technology, regular 16:9 content from sources such as TV broadcasts and games consoles is also adapted to fill the 21:9 screen."
“With our unique Cinema 21:9 we have developed a television which takes you as close to the experience that you enjoy at the cinema as you can get without buying a ticket," said Philips Senior VP Des Power. "We believe that to really become absorbed in watching a film at home consumers are looking for a real cinematic viewing experience, so we have launched the world’s first cinema-proportioned TV screen perfectly complemented by our immersive Ambilight technology.”
If you're a movie buff with a few extra grand to throw around, the Cinema 21:9 TVs may be the perfect centerpiece to your home theater nook. However, the Cinema's formatting abilities have yet to be seen, so you may be better off keeping your Wii and cable box connected to your current TV. Also, its important to note that Hollywood uses several different aspect ratios, ranging from 2.39:1 down to 1.85:1. If you come across a 1.85:1 film, you may experience "pillar-boxing", or black strips on the left and right of the picture. However, whatever "advanced formatting technology" Philips has cooked up may solve the problem.
More detailed specifications are expected next month, with the set being released in parts of Europe come springtime.
Added on January 16, 2009, 4:06 pmAnother CES 09 Update
Samsung's Gorgeous LED Backlit HDTVs; Drool
More than anything else, CES has televisions--gorgeous televisions. Although some of the wow-factor has dropped off a bit over the years as now HDTVs can be bought in Wal-Mart, Samsung still pulled the covers off of something we now lust for in our living rooms.
Samsung announced just before the show that it would have on display a family of LED backlit LCD HDTVs. The line will be composed of the "Luxia" 8000, 7000 and 6000 series, running from most feature-rich down. The 8000 series sets itself apart with a 240 Hz refresh, while the other two are 120 Hz.
The entire line features LED backlighting, which is now slowly becoming common on premium computer displays. LED backlighting consumes less power than traditional Cold Cathode Fluorescent Lamps (CCFL) while giving off better contrast ratios as well as an instant on response.
The 8000 and 7000 also have an Ethernet port for “Internet@TV - Content Service,” developed with Yahoo!, for on-screen updates of stocks, weather, sports scores and more. Users will also be able to browse Flickr and YouTube right from the TV.
ZoomThe new LED sets will come in 55-inch and 46-inch diagonals, with the 7000 and 6000 line also getting a 40-inch to make things a bit more affordable. Pricing has not yet been announced.
“Samsung has proven LED technology is a viable choice for consumers desiring the best picture possible from an LCD television. Samsung’s latest LED televisions redefine the standards for viewing quality, energy-efficiency and home entertainment décor,” said Jonas Tanenbaum, Vice President of LCD HDTV Marketing at Samsung Electronics America. “Samsung stays committed to developing technology and products that go beyond current expectations of value, quality and innovation. And, we are excited to be a part of this exciting point in TV evolution.”
Best of all, these HDTV’s are sleek and slim at around an inch thick. Look for them within the 1H 2009 time frame.
This post has been edited by gsdev: Jan 16 2009, 04:06 PM
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