Established in August 1986, MSI has always focused on four core values: Producing meaningful products, ensuring high product quality, the best customer service and achieving customer satisfaction. MSI’s product portfolio includes designing and manufacturing a diverse range of mainboards, graphics cards, notebooks, all-in-one PCs, server/workstations, industrial computing, barebone systems, communication devices, consumer electronics, car infotainment products and others.

“Quality Products Lead to Faithful Customers” is a motto that guides all that we do at MSI. Everyone at MSI goes all out to be the best of the best in research and development. Currently, 2,000 experienced engineers staff our research and development department. This talented team carries out its work with the latest research equipment, continuing to raise the bar on product quality and innovative product features.

At MSI, we put this motto into living practice. In 1995 and 1996, we received ISO-9002 and ISO-9001 product quality certifications. In 1999, MSI received ISO-14001 environmental certification, confirming our commitment to the environment. Furthermore, MSI products undergo rigorous quality control testing, attaining a 99.6% quality rate, a level far higher than the industry standard. MSI's superior product quality has garnered exceedingly favorable coverage from the global media, countless awards and a very enthusiastic customer response.

In recent years, MSI has aggressively expanded into mainland China to meet the needs of our global customers. In the first quarter of 2001, the Baoan Plant in Shenzhen started production, vastly increasing MSI's production output as well as revenue. Aside from the Baoan Plant in Shenzhen, MSI has also established production facilities and a research and development center in Kunshan, China in 2003. Annual mainboard production is expected to reach 20.8 million units and annual graphics card production is expected to reach 11.8 million units. Combined with the production from Taiwan, MSI is becoming one of the biggest motherboard and graphics card manufacturers in the world.

To keep abreast of the global market and offer our customers the best service, speediest product delivery, as well as sales and technical support, MSI has established subsidiaries in mainland China, Hong Kong, Japan, Korea, India, Taiwan, the U.S.A., Canada, Brazil, Germany, France, Australia, the Netherlands, Turkey, the UK, Russia, the Ukraine, Poland, the Czech Republic, Serbia, and Saudi Arabia.

To further realize its vision of playing a more important role on the global stage and enhance its brand image, MSI designated 2009 as Brand Kick-Off Year and 2010 as Brand Execution Year. Its new branding strategy will focus on developing products with function as the priority and with Performance-Sound-Vision. MSI will also re-position all of its product lines and grouping, so that customers can better understand their uniqueness and realize the value of MSI’s products. MSI also aims to increase its brand exposure via media in Taiwan and other parts of the world, revamp its packaging design and participate in international exhibitions so that MSI will be in synch with the needs of customers all over the world. MSI will also play a stronger role in sponsoring distributors’ marketing activities, while enhancing its image as an international enterprise.

MSI will continue to boost its competitive advantages as an enterprise, leveraging a globalized and diversified operation strategy to become more multicultural, stylish and innovative. In the new digital technology era, MSI will lead new digital territories.

MSI is also enthusiastically increasing efforts in fulfilling its corporate social responsibilities (CSR), focusing on environmental protection, community care and doing our part for local culture. Other than giving voice to global environment protection activities, MSI is also supporting various community organizations in Taiwan and around the world to help reduce the digital divide and construct facilities to provide digital education. MSI’s CSR efforts have been acknowledged and applauded by the world. In 2010, MSI’s strong belief in taking from society to give back to society and its strong sense of gratitude will boost its goodwill in further realizing its responsibilities as a global enterprise. It aims to establish a successful enterprise model and spread seeds of care, love and support to all corners of our society.

Encouraging team work and elevating R&D prowess boosts MSI’s international brand value. Our determination to develop products that fulfill every customer’s every need has been critical to MSI’s success. In the future, MSI aims to become one of the Top 10 notebooks and All-in-One PC product brands, and move towards becoming a successful enterprise in today’s world.

The bag brand is Case Logic.. Bought at allIT in LYP.. Not much choice for 16" ~ 17" bag tho..





This is my small and portable laptop cooler.. Does a really good job in cooling my lappy..