QUOTE(Thebestscammer @ Feb 11 2022, 10:25 AM)
the ROI is being able to use apple's brand name. being the first bank in msia that supports AP is going to gain some traction and even some CC sign ups if they roll out support for CC first then only DC so that way those that wants to be able to flex using AP will apply for CC if they dont already have it.
If they really want to milk money out of people they can say AP will only support this particular CC at the moment and more cards to come later so people would sign up for that specific CC
Maybe you are just downplaying the possible trend that AP could bring in msia due to inexperience or just stubborn. maybe I'm wrong and the ROI indeed will suck, who knows
but im still not convinced that creep's insider info is real lol. Feel like lots of buzzwords were thrown and those that really want AP to come is gobbling it up like mad. it's not going to come to msia in 2022 and most definitely not before Q1 2022. I'm just puling this statement out of my ass. I would like to use AP in msia but the gov and every FI have their heads so far up e-wallet's ass I doubt they will bring AP. The infra is there already, merchants dont need to update their old terminal as it already support NFC for years but yet its still not here.
Maybe 2 years after the first official apple store opens in msia it might happen but its just a hunch that I pulled out of my ass.
Depending on the size of the base of customers, my past projects with the credit card teams, most credit cards users are not profitable and those that are profitable are <RM1000 over 5 years. Which is why it really becomes a volume game. Most of the time, customers who are smart to utilise the cards fall under the segment which typically "game" the system. They have multiple credit cards for the cashbacks, promos and points and constantly repay back within the stipulated time. Mostly revenue comes in is actually through merchant transaction fees.
I don't doubt that AP will eventually be available but don't expect large amounts of investment in both time and money by the banks to push this out. I would say it will become part of a BAU release without being at the top priority of management project reports.