QUOTE(Seasick85 @ Nov 4 2012, 10:17 PM)
Ok. Some people think of that way. Its personal preference.

Added on November 5, 2012, 12:23 pmI see.. so the trends follows like increasing intensity for few weeks and deload for 1 week, and next cycle is same pattern except that the intensity is bigger compared to previous cycle? eg 75/85/95% - 1rm, deload, let's say the max is increased by 5%, so 75/85/95% - 1.05rm, deload and so on..
Is this right?

Is it good to always stay at 75/85/95% or change frequently?
your understanding is correct on the training cycle.
there is no issue with staying at the 75/85/95% as long as you are loading up more plates so that you know you are making progress. you don't always have to test your max but if you do find the weights you're using now become less challenging, you might consider testing your max and tweaking the weights you use for your lifts accordingly.
regarding your bench technique and your rotator cuff problem, i would suggest a few things to look out for next time you bench:
- is the bar sitting on your wrist? not behind it.
- are your elbows below your wrist throughout the movement? not in front of it.
- are you lowering the bar to the point on your chest between your pecs and sternum? this would very likely be the shortest bar path.
- are you flaring or keeping your elbows towards your side? the former tends to cause shoulder problems when heavier weights are being moved.
- shoulder blades should be digging into the bench and remain there from the moment you remove the bar from the hooks.
the above are just some of the things that make up the checklist in my head before performing the press so, hopefully this helps you too.