QUOTE(ezu_din @ Jan 21 2012, 12:42 AM)
people think...inokom and hyundai..is like inspira and lancer...the quality n control...after sales service...and price should definately be lower right?
Imported Hyundai and locally assembled Hyundai goes to the same service center, unlike Inspira / Lancer.
QUOTE(caddilac @ Jan 21 2012, 12:44 AM)
Actually people are thinking that the car should be cheaper when using Inokom badge instead of Hyundai. Personally i also don't understand why they want to put Inokom badge if they are not going to price it lower. Just like last time Oriental assembled Avante and Sonata are wearing Hyundai badges also. The reason they use Inokom badge is to solve the AP problem or to increase their profit margin? Because last time Hyundai's car will drop 20-30k when they were changed from CBU to CKD. Now the base Sonata is CBU and the price is only 136k. While the Elantra is CKD and if the top spec is priced at 120k it is quite unreasonable to many because the price gap is so narrow...
For comparison Altis 1.8G 123k vs Camry 2.0E 145k, price difference is 22k and both of them are having the same status. If Elantra is 118k vs Sonata 136k, price difference is only 18k yet Elantra is CKD vs CBU of Sonata.
Inokom badge simply mean the car is a knocked down assembly from Inokom. Oriental had different way of doing things last time, so does Inokom, no two company works the same way.
So here's another question, what about CKD continental cars like BMW/Merc/Volvo? Does the same mentality apply too?
QUOTE(Madgeiser @ Jan 21 2012, 12:52 AM)
Normal human nature, rebranding from original is inferior. Especially rebranding down, Inokom is considered inferior by majority of car buyer. Same argument cropped up when they did the Inokom Getz and Hyundai Getz. The mentality was Inokom is local assembled and rebranding of Hyundai. Local assembled, more problematic.
If you take a Toyota or Honda and rebrand it into a local brand, you will get the same general consensus from prospective car buyer.
Yes, this one too. People is expecting this also. I wouldn't say increase of profit margin, i think it is more in the aspect of competitively pricing of the car. If you have a good car, but it is killed by price, it is pretty much useless.
Inokom's assembly infrastructure are from Hyundai themselves anyway, I have not seen any obvious difference in quality of CBU/CKD Hyundai thus far. Most Hyundai cars we received as trade in varied from mint condition to a total rust bucket. Some people buy Hyundai because it is cheap, and because it is cheap they are not willing to pay and keep a proper maintenance of the car. Regardless of what price your car is, proper maintenance is a must, such offender aren't limited to Hyundai anyway. We have traded in 3-5 years old Japanese car that are rattling all over and falling apart too.
The official pricing is not known for the Elantra yet, but I am pretty sure the sales department have the same thought as you concerning price range being too close. It's not likely that they will give any explanation to me because that would indirectly give me hint on the Elantra's pricing.