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 2012 Hyundai Elantra, Hello Impossible!

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caddilac
post Jan 19 2012, 03:58 PM

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QUOTE(khusyairi @ Jan 19 2012, 02:58 PM)
Current KIA & Hyundai strategy marketing position is same.
Elantra & Forte
Sonata & K5 optima
Genesis/Equus & K9

VW vs Skoda & Seat of course different brand positioning.
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Why you said so? Didn't you notice that most Kia is cheaper than Hyundai or similarly priced but better spec-ced?
K9 is not out yet and according to the rumours so far it will only be available in South Korea because of their branding. Even K7 is not even on sale in US yet although it was released two years earlier than the Azera HG because of their marketing strategy. Kia is trying to attract younger buyer (Soul, Hamster, K5 space adv) while Hyundai is going the more premium way.
PS: Being more premium is compared with Kia in case misinterpreted.


Added on January 19, 2012, 4:00 pm
QUOTE(jai2005 @ Jan 19 2012, 02:50 PM)
Is this correct? Corolla US spec has 5 speeds compare to Altis 7 speeds
the result is why US spec get only 35mpg meanwhile here got 5.5L on fuel consumption ?
May someone answer me... As I know the engine is same
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US is using 4speed AT only. 5spd is a manual. Ours is a CVT with 7 virtual gear.
The gearbox is one of the main reason why they get lousy fuel economy rated by EPA.


Added on January 19, 2012, 4:04 pm
QUOTE(turbocharged @ Jan 19 2012, 02:50 PM)
yes, so that they can give you good car at low price.
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Haha. So far i think only some Asian love CVT (I dislike CVT very much!) but this is not the case in US and Europe. That's why you hardly see European or US as well as Korean car maker using a CVT gearbox. Good car at low price? I don't really think so as it is not justified in the real market. Is CVT-equipped-car cheaper than a 6AT car?

This post has been edited by caddilac: Jan 19 2012, 04:04 PM
Chongkor
post Jan 19 2012, 04:06 PM

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I heard there're many complaint for dashboard raffling on the current Forte 6 speeds, not sure it's only in Malaysia or other countries also got the same issue
khusyairi
post Jan 19 2012, 04:26 PM

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QUOTE(caddilac @ Jan 19 2012, 03:58 PM)
Why you said so? Didn't you notice that most Kia is cheaper than Hyundai or similarly priced but better spec-ced?
K9 is not out yet and according to the rumours so far it will only be available in South Korea because of their branding. Even K7 is not even on sale in US yet although it was released two years earlier than the Azera HG because of their marketing strategy. Kia is trying to attract younger buyer (Soul, Hamster, K5 space adv) while Hyundai is going the more premium way.
PS: Being more premium is compared with Kia in case misinterpreted.

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Currently similarly price rite. Range of pricing is same.
Where got better spec? more or less is same if compare full wt full accessory.
Of course K9 yet only available in korea, while only marketed globally later. But that not the issue.
In term of marketing positioning, it will be the same as every car; they share technology, engine, chassis etc.. Only design different.

I agree wt U in term of marketing strategy, they attract two set of buyers.
However doesnt mean, in term of pricing, one is premium; another one is not.
Doesnt mean value of Hyundai or KIA better than the other.
K9 more or less same wt Genesis.
K5 more or less same wt Sonata.
It hard to tell which is premium than the other as the gap between them not wide as 10yrs ago.

PS: It also hard to tell which is premium either Honda or Toyota bcoz more or less their strategy is same.

This post has been edited by khusyairi: Jan 19 2012, 04:34 PM
tunasandwich
post Jan 19 2012, 04:38 PM

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please bring the discussion back to Elantra.....
caddilac
post Jan 19 2012, 05:50 PM

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QUOTE(khusyairi @ Jan 19 2012, 04:26 PM)
Currently similarly price rite. Range of pricing is same.
Where got better spec? more or less is same if compare full wt full accessory.
Of course K9 yet only available in korea, while only marketed globally later. But that not the issue.
In term of marketing positioning, it will be the same as every car; they share technology, engine, chassis etc.. Only design different.

I agree wt U in term of marketing strategy, they attract two set of buyers.
However doesnt mean, in term of pricing, one is premium; another one is not.
Doesnt mean value of Hyundai or KIA better than the other.
K9 more or less same wt Genesis.
K5 more or less same wt Sonata.
It hard to tell which is premium than the other as the gap between them not wide as 10yrs ago.

PS: It also hard to tell which is premium either Honda or Toyota bcoz more or less their strategy is same.
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They are in the same price range but at different price point. You may refer to VW, Skoda and Seat pricing in UK or China, same range but different point.
Sharan and Alhambra are exactly the same but the Seat is 1k pounds cheaper. Both Citigo and Mii will be cheaper than Up! as well although they are the same.
Both their full spec are having the same amount of kits but at different price point. If you compare the base model of both in other countries, you will notice that Kia is better specced most of the time. If you try to spec the counterpart up to the same level, the price gap will be more noticeable. You may refer to this comparison. http://www.insideline.com/kia/optima/2011/...agination_top_1
Same story in South Korea itself as well as Europe, China as well as Singapore for such pricing strategy.
As for Honda and Toyota, they don't belong to a group so you can't really tell who is more premium as they are competing with each other. Hyundai and Kia is trying to prevent themselves from fighting against each other because Hyundai's brand is more "premium" than Kia in many parts of the world. If their cars are priced at the same range and carrying the same amount of kit, I believe most people will go for Hyundai because of perception and image of brand.


Added on January 19, 2012, 5:51 pm
QUOTE(tunasandwich @ Jan 19 2012, 04:38 PM)
please bring the discussion back to Elantra.....
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Do you know what colour is available for Elantra? rclxms.gif

This post has been edited by caddilac: Jan 19 2012, 05:51 PM
zororo
post Jan 19 2012, 10:07 PM

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cant wait for soft launch on this coming Feb !
tunasandwich
post Jan 19 2012, 10:46 PM

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QUOTE(zororo @ Jan 19 2012, 10:07 PM)
cant wait for soft launch on this coming Feb !
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can't wait to be dissapointed by the price? tongue.gif
TSFluidicSculpture
post Jan 19 2012, 10:52 PM

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QUOTE(cybermaster98 @ Jan 19 2012, 08:29 AM)
Let me answer you professionally:

1)

2)

3)

3)

4)
Hardly a single point of professionalism right after all that you prefer to say something personal about me, but never mind, I will answer you. There is so much assumption it gives me the impression you're trying to generalize me, I'll tell you straight now, you don't know me well enough to judge nor paint a picture of how you think everyone else should see me. People who knew me for more than 10 years hardly understand me, what's more a person who met me in a professional sales-customer relationship.

1) I am one of those out of conventional 'salesman' out there, I've already said, cari makan is a bonus here, it is not my main intention. If I just want to cari makan, I'll just keep quiet and stop sharing information in the public, and keep them as my personal advantages. Just look at how many here are paying interest to the Elantra, but yet they are not booking from me, which bring the 'why am I doing this' to point 2.

By the way, I am a sales consultant, not a salesman. Salesman sell you stuff, then walks away, I guide a customer from start till end and even provide after sales services like follow-up and service arrangement.

Third sub-point, I am a member here since 2003, long before I got myself involved in sales industry, so don't go assuming I am a salesman with a newbie account joining here to cari makan, and I know better, LYN is not a place to stake your entire rice bowl into.

2) I am getting only RM200 for each LYN booking, that is a fraction of what I get from a walk in sales, why would I trouble myself into holding onto so many small earning case while I can easily settle down by focusing on walk-in and after launch market? There were once I have 10 cases on my hand, and during that entire month, I never had a proper rest day. Do you think the person with the intend of cari makan wants to go through such trouble for crumbs? People who work solely on cari makan will find the best way to do the least work while maximizing profit. So don't accuse me of glorifying an intention that's again, falsely assumed by you, my intention here is to create a LYN Hyundai community large enough to be noticed by everybody else, just like FnF club or the 4G15 years back.

First point 3), you had 2 - I can really never understand your words. People ask questions here, I help them find out, and I don't expect anything in return except accepting a free consultation service. They don't necessarily book the car from me for various reason, they may have a friend that works in Hyundai, or they got a better offer than what I am giving out, or they're simply too far away. Do I go say like, you must book a car from me or else I don't find out the detail you asked? What's the issue with this 'favor' then? Seems like only you're complaining about my such 'favor'.

Second point 3), is Hyundai charging a premium, or is it the other way around? Let me tell you something, the import tax for the Hyundai Sonata is around RM44,000 while T&H are enjoying CKD status in Malaysia. Hyundai did what T&H for 30 years, in just 5 years time - world wide. Look at America and European market, do you think 5 years ago, nobody there called Hyundai a broken car just like in Malaysia? In an ironic joke, people coined the acronym for HYUNDAI as Hope You Understand Nothing's Drivable and Inexpensive. I merely used the brake pedal sensor as a obvious comparison, but there are many other aspect where Hyundai excels over KIA. Both KIA and Hyundai are winning numerous award, but it doesn't take much to realize which car is actually winning the bigger awards out there.

Another fact, a lot of big Japanese car makers are charging 20-30% more for car servicing than Hyundai, even national car maker aren't innocent in this, so who is actually charging a 'premium' due to branding strength or market monopoly? Now I have a question back for you, how you justify RM150,000+ for a CKD model when a CBU model with better specs are still priced 7-8% lower than it?

4) Board of directors and all the sales related departments set the margins and cost of operation, yes Hyundai and KIA are sisters companies, but they have 2 separate set of shareholders and board of directors with different thinking. Just because they share tech doesn't mean they're equal, which bring me back to an obvious example that I have given repeatedly with the brake sensors, both are 'same' tech but why it's more problematic on the Forte? The other thing I heard from some Forte owner is that the LCD odometer malfunctions often; never happened to the Hyundai rolling out from my showroom before. Being a majority share holder doesn't mean Hyundai gets to call all the shot in KIA, if they wanted to do that, it would make more sense merging both company rather than to have a sister company relationship.

You fail to realize the dynamic mechanics of business, no two business in this world is ever alike. One car's profit margin doesn't dictate another car's profit margin. As someone with a will to retire by the age of 40, I am sure you have read enough of business management and financial topics to realize this fact, so one wonders why you left out such an important point in your argument. If you are still clueless on what I am trying to say, just take a look at Volkswagen Group.

Being 'Premium' doesn't necessarily mean paying a premium for the car, that's the concept behind what Hyundai call 'Modern Premium' where the premium feel for a car doesn't come with a luxury car price tag. Watch the video in the spoiler to get a understand on what it means.
» Click to show Spoiler - click again to hide... «


Now back to the touchy point on why Forte is priced so much lower compared to Elantra, I do not have a definitely answer to why since you wouldn't accept all that have been explained like different business strategy translating into different cost/profit margin, or the Elantra itself is actually a more advanced car than the Forte. NAZA is a private company, while Sime Darby is a public listed company, I am not going to comment about NAZA to avoid any libel issue that could arise, but I am saying Sime Darby doesn't have room to do hanky panky with accountings or operation transparency.

Again, you can never compare what other countries is offering for Elantra and Forte. Malaysia automobile industry is a whole different ball game. I'll take back the i30 as an example, it's doing very well in Europe despite being pricey, why it struggled here? Soccer and basketball is played with a round ball, doesn't mean both are played on the same rules. Relative comparison, yes, direct comparison, never.

With regards to answering your questions, bear in mind majority of the questions in this V2 thread are beyond my job scope, but I am still going back and forth with people in Sime Darby to get them answered. I am not a PR for Sime Darby nor I am in a position to call the shot on pricing and business strategy of HSDM, heck, I don't even work directly for Sime Darby so if you are going to continue insistomg all that said above doesn't satisfy you, as I said, what I've been discussing so far is beyond my job scope and you're asking questions that only PR and management team of HSDM have answers to, and you're expecting a sales consultant which have absolutely no significant position in HSDM to answer you professionally as if he is a PR or CEO of HSDM, it's like asking a pianist to play a violin, you asking me to get out of involving in a thread just because I can't satisfy your expectation to answers? You are barking up the wrong tree, you should just call up and ask for the PR/CEO of HSDM instead of pressing a sale consultant for such answers, that is if they ever entertain you.

Lastly, don't bring personal opinion about me into this discussion, it is not relevant in the first place plus I find it really insulting that you judge me as if you know me for decades. I chosen to control my so called 'emotion' by ignoring you for several posting, but yet you leap on me and pound my head, so I'd say, if you feel slammed by my words, it's your own doing in the first place. If someone has no intend to find fault with me, then they wouldn't leap on me on every chance they get. I am in this thread without bringing my sales profession into play, so keep my 'profession' out of the discussion here plus all sarcastic rice bowl remark or saying how 'unprofessional' I am. If you have truly met me in real life as you claimed, you should know me better than through postings in LYN.


Added on January 19, 2012, 10:53 pm
QUOTE(caddilac @ Jan 19 2012, 05:50 PM)
Do you know what colour is available for Elantra? rclxms.gif
*
White, Black, Silver, Ice Blue, Red, Blue, and possibly hyper-metallic gray

Not confirmed yet smile.gif

This post has been edited by FluidicSculpture: Jan 21 2012, 12:11 AM
ghost321
post Jan 20 2012, 12:14 AM

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after reading 3-4 pages. i give up. too many debates. just want to know the official pricing. i guess i'll come back to this thread after CNY smile.gif
zororo
post Jan 20 2012, 08:52 AM

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QUOTE(tunasandwich @ Jan 19 2012, 10:46 PM)
can't wait to be dissapointed by the price? tongue.gif
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if the price is disappointing most probably im gonna look for forte biggrin.gif ....btw i see so much debate in this thread.....well after all it's all goes down to 1 objective ...the pricing.....so i'll be back after the announcement hoping to get more inputs from all sifu here..... icon_rolleyes.gif
BuFung
post Jan 20 2012, 09:01 AM

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QUOTE(zororo @ Jan 20 2012, 08:52 AM)
if the price is disappointing most probably im gonna look for forte  biggrin.gif ....btw i see so much debate in this thread.....well after all it's all goes down to 1 objective ...the pricing.....so i'll be back after the announcement hoping to get more inputs from all sifu here..... icon_rolleyes.gif
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Hakka Lao Jin heh yew chien.... thumbup.gif
feelfree
post Jan 20 2012, 09:36 AM

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QUOTE(caddilac @ Jan 19 2012, 03:58 PM)
Why you said so? Didn't you notice that most Kia is cheaper than Hyundai or similarly priced but better spec-ced?
K9 is not out yet and according to the rumours so far it will only be available in South Korea because of their branding. Even K7 is not even on sale in US yet although it was released two years earlier than the Azera HG because of their marketing strategy. Kia is trying to attract younger buyer (Soul, Hamster, K5 space adv) while Hyundai is going the more premium way.
PS: Being more premium is compared with Kia in case misinterpreted.


Added on January 19, 2012, 4:00 pm
US is using 4speed AT only. 5spd is a manual. Ours is a CVT with 7 virtual gear.
The gearbox is one of the main reason why they get lousy fuel economy rated by EPA.


Added on January 19, 2012, 4:04 pm
Haha. So far i think only some Asian love CVT (I dislike CVT very much!) but this is not the case in US and Europe. That's why you hardly see European or US as well as Korean car maker using a CVT gearbox. Good car at low price? I don't really think so as it is not justified in the real market. Is CVT-equipped-car cheaper than a 6AT car?
*
Haha, those US and European don't like auto, not only CVT, in Europe, more than 80% of registered cars are manual trans while in Asia, more than 90% registered cars are Auto trans.

This post has been edited by feelfree: Jan 20 2012, 10:25 AM
WheelieWonka
post Jan 20 2012, 10:23 AM

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I think we can discuss this until the cows come home, but the fact remains: Meresian customers are not ready to pay almost RM120k for Elantra b/c:
1) Hyundai's past history of low resale values
2) I can buy 2.0 Forte for almost 20k cheaper
3) its a INOKOM Elantra

This is the reason Forte can sell 500 -600 units per month. I agree that Naza got some special connection w/ gomen to price it cheaper.

Case and point: Hyundai I30, being priced close to Civic levels - didn't sell at all.
Maybe if Elantra sells poorly, then SD will understand.

Whether you guys like it or not, this is the general sentiment.
caddilac
post Jan 20 2012, 10:29 AM

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QUOTE(feelfree @ Jan 20 2012, 09:36 AM)
Haha, those US and European don't like auto, not only CVT, in Europe, more than 80% of registered card are manual trans while in Asia, more than 90% registered cars are Auto trans.
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US don't like Auto? Time for you to check their website and you will see how many car models and how many trims do they get a manual gearbox smile.gif
And it is a fact that they don't like CVT.. u may spend some time reading some of their articles or watch some video review in youtube. And try to look out why people in US and Europe talking about CVT whine and rubber band effect, which are the two main reasons why a lot of people don't like CVT gearbox.
epo
post Jan 20 2012, 10:46 AM

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QUOTE(WheelieWonka @ Jan 20 2012, 10:23 AM)
This is the reason Forte can sell 500 -600 units per month
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forte max can sell 500 per month only... naza need to build other car also...
forte sale figure will never reflect whether people like or not... it's something like u like twin but ur wife can deliver 1 only...

turbocharged
post Jan 20 2012, 10:49 AM

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QUOTE(caddilac @ Jan 20 2012, 10:29 AM)
US don't like Auto? Time for you to check their website and you will see how many car models and how many trims do they get a manual gearbox smile.gif
And it is a fact that they don't like CVT.. u may spend some time reading some of their articles or watch some video review in youtube. And try to look out why people in US and Europe talking about CVT whine and rubber band effect, which are the two main reasons why a lot of people don't like CVT gearbox.
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they always want some instant power. they love torque, so even their camry mainly is 3.5, no 2.0, and 2.4 very few to be seen.
jai2005
post Jan 20 2012, 12:07 PM

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QUOTE(WheelieWonka @ Jan 20 2012, 10:23 AM)
I think we can discuss this until the cows come home, but the fact remains: Meresian customers are not ready to pay almost RM120k for Elantra b/c:
1) Hyundai's past history of low resale values
2) I can buy 2.0 Forte for almost 20k cheaper
3) its a INOKOM Elantra

This is the reason Forte can sell 500 -600 units per month. I agree that Naza got some special connection w/ gomen to price it cheaper.

Case and point: Hyundai I30, being priced close to Civic levels - didn't sell at all.
Maybe if Elantra sells poorly, then SD will understand.

Whether you guys like it or not, this is the general sentiment.
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4) Price equivalent with Altis 1.8 High Spec. Some more if I'm not wrong, Altis more fuel efficient get 5.5L (not sure average or not) compare to Elantra 1.8 with 7.1L (average) and 5.6L on highway

This post has been edited by jai2005: Jan 20 2012, 12:07 PM
lunchtime
post Jan 20 2012, 12:22 PM

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i wonder how many lovers and bashers of the hyundai can actually afford to own a hyundai and those who can afford are willing to actually own a hyundai. rclxms.gif
caddilac
post Jan 20 2012, 04:27 PM

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QUOTE(turbocharged @ Jan 20 2012, 10:49 AM)
they always want some instant power. they love torque, so even their camry mainly is 3.5, no 2.0, and 2.4 very few to be seen.
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Not really... actually camry v6 is selling at a similar volume as the hybrid... 2.4 is stil the majority. Check out this three years old news...
http://www.hybridcars.com/news/hybrid-camr...amry-march.html
thats why last time when sonata was launched in us, they only launch the 2.4gdi... if v6 were the majority of sales, they wouldn't dare to miss it right at the beginning. v6 is just an upgrade for midsize saloon but majority is always the base or mid range engine...

This post has been edited by caddilac: Jan 20 2012, 04:31 PM
turbocharged
post Jan 20 2012, 04:29 PM

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QUOTE(caddilac @ Jan 20 2012, 04:27 PM)
Not really... actually camry v6 is selling at a similar volume as the hybrid... 2.4 is stil the majority. Check out this three years old news...
http://www.hybridcars.com/news/hybrid-camr...amry-march.html
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first comment down there, lol

"Why the hell shouldn't it? With 198 HP available total and more torque than the gasoline version, who would be stupid enough to buy a V6?"

v6 is 3.5l

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