Please do not that "You" refers to people who want to learn a few things on web design business, not refering to etsuko. ;-)QUOTE(etsuko @ Nov 15 2007, 07:17 PM)
firefyre:
you wanna share what company is it you own? i'm sure a number of graduates here may want to apply for a position.

Well, you know what, I might try the Services Noticeboard or Job Enlistments in the future.
QUOTE(etsuko @ Nov 15 2007, 07:17 PM)
selling your service, yes. being honest about it, very important - at least to me. i know of some who can open their mouth and sell the world but they oversell to the client and later not providing the necessary standard.
Necessary standards as in Web Standards (XHTML Compliance, Section 508, etc) or Website Effectiveness?
I'm actually a big advocate for web standards compliance. However, my client don't see the way me and my team sees. Most clients only wants to know 2 things:
1. Is my website profitable?
2. Is my website effective?
That is why when it comes to web design
business, Web Standards can't be a high priority. Not initially, you can do it afterwards.
Depending on your targeted clients and the type of website they want, offering web design service normally takes a
long-term comittment.
Long-term comittment = after-sales service, generally website maintenance and others.
(Do make a request if you're interested to know more on after-sales services, e.g. What services are generally included? and How the pricing structure generally work?)Most clients I meet from time to time are from the SMB (Small-Medium Business) segment. Big companies rarely outsource and would rather send their employees for trainings!
Anyway, SMB companies have basic human resources and can't afford to deploy IT management team. They don't have the leisure to update their website, whether or not they're provided with a decent CMS to work with. (In fact, we use their CMS more than they do!)
Most web-design startup companies do not realize that profits are garnered from after-sales service, not from the cost of initial site deployment.
When you foresee that your prospect will have you engaged in a long-term business relationship, you will win yourself an extended timeline. The extended timeline is where you accomplish low priority goals, such as code polishing and standards compliance.
QUOTE(etsuko @ Nov 15 2007, 07:17 PM)
my way has always been to charge on the requirements and not to solely base my price on the client or how much I can get away with it.
First point, agree.
Prices are calculated based on the value you provide to your client.Second point, disagree. Saying "How much I can get away with it." is like saying that "The act of charging higher price is unethical." In fact, higher prices can be charged because of the higher value you can provide to your client.
If that sounds confusing, let me explain a little bit more on the definition of "value".
2 years ago, we were called up by a big company to provide them with a web design proposal. We did what we thought was good, but the company rejected our proposal and hired another company to do the job.
Months later to my surprise, we were called up again, this time they want us to replace the company they initially hired.
I asked them why they rejected our proposal in the first place, they said our price wasn't high enough to project the confidence that they need to get the job done, but the previous company did a lousy job on their website!
That sounds amazing don't you think?
What satisfies your client needs are elements that make up the word "Value". However, those elements are not solely from the technical aspect, they also include things like
trust, confidence and assurance.QUOTE(etsuko @ Nov 15 2007, 07:17 PM)
my goal is to provide better professional websites and to show graduates there is a career in web design.
Agree. There are a lot of opportunities in web design. How successful your web design career can be depends on the approach that you take.
QUOTE(etsuko @ Nov 15 2007, 07:17 PM)
i'll let others brag about their million-dollar success all they want. all I want are customers who value you for your service and not for what you can provide to them by the tip of your tongue.
Like who? You know the person who brags a lot and knows nothing is Patric Chan

(http://www.patricchan.com). (Don't get offended you Patric Chan fanboys!)
QUOTE(etsuko @ Nov 15 2007, 07:17 PM)
and speaking of students who charges a low fee, they can't help it if they want to get the job - which doesn't come by often. if anyone here thinks it's easy to price yourself like an agency when you're a student...share that idea or what you use to tell the clients and see if others find it workable.
Yea, I know how it feels. I started as a student freelancer back in the good old days. Here's my advice for those who are starting out: If web design is a promising career for you, pick up a bit of business sense, it'll take you further than being a recluse photoshopping, web 2.0'ing, xhtml'ing, and ajaxify'ing whatever. (I honestly hate it when my team mate bombard me with suggestions our clients don't need.)
QUOTE(etsuko @ Nov 15 2007, 07:17 PM)
the business culture in Malaysia may still be conservative but by God, the old 'fools' will not be there forever.
In other words, E-Commerce rarely hits success in Malaysia because our citizens simply are not ready to adopt online transactions.