QUOTE(matrixation @ Jun 30 2017, 01:34 AM)
hello folks - so i went ring hunting yesterday, went to a few shops (goldheart, My Diamond, Diamond & Gold, Wa Chan, Diamond & Platinum), and learnt a few things, but 1 thing I cannot understand is why Wa Chan's diamonds are 20-30% cheaper than the others at least, the only difference is wa chan don't carry specific brands (supplier), where their diamonds are just GIA certified. other shops have brands like hemera, lumiere, etc
was hoping if anybody can shed some light on this and help this poor soul out? what should I be looking out for, apart from the 4C & GIA certs.
regards
The most important thing to look at are the proportions of the diamond:
http://myengagementringexperience.blogspot...lliant.html?m=1Brands do come with a premium for the brand name. Wa Chan diamonds are "just" GIA" certified. Hence, no premium is imposed on any brand because there is none.
Certain brands are cut to different number of facets, like Hemera's 101 facets. These are called modified round brilliants, while traditional well-recognized round brilliants are cut to 57 facets (58 facets if include culet). Modified rounnd brilliants with more facets will make the diamond seems to have more scinitillation, but the sparkles that give out are smaller because total number of light return is the same, but now the light needs to be shared with more "windows"/facets, making each sparkle smaller, while when the same amount of light returns on a traditional round brilliant has lesser "windows"/facets, so the sparkle will be bolder. Whichever is better is up to each individual's preference. But one thing for sure there is a premium on the brand name and usually this cut are propietiary to the brand itself, hence I will still prefer the traditional round brilliant, which is proven with the test of time and easier to learn more about it on the internet.
Lumiere is a traditional 57 facets round brilliant. Their main selling point is Hearts & Arrows, which is also known as Super Ideal. This brand comes with a premium as well. Other Hearts & Arrows brands include Diamond & Platinum's Estrella, Love & Co's LoveMarque, and another famous brand carried by Habib known as Hearts on Fire. Beware that there is a possibility that not all diamonds within some of these brands may actually be Super Ideals. Some may be sub-par standard. Hence, it is important if the seller can show you the actual proof via image, but unfortunately, not many will do that. However, it seems that LoveMarque will show you the certificate with Hearts & Arrows image, so probably you can check them out.
For price comparison, I would highly recommend you to visit Whiteflash and Brian Gavin Diamonds from USA. Then you will see whether the above brands are overcharged. They carry another reputable certs known as AGS, which is comparable to GIA. If you need help with either brands, please let me know as I am affiliated to them. You can also refer to my blog for my experience with Whiteflash.
Now, don't underestimate GIA or AGS, they are an independent party that evaluates a diamond. In fact, it is better to have this than just a brand name.
That's all i have to share for now. Feel free to let me know if you other questions.