Finally finish setting up the tv. here is my report:

1.The box is being hold by 3 flat plastic ropes. After cutting the 3 ropes, the top cupboard lit can be slide up, leaving the tv sitting on the bottom cupboard.

2. following the installation guide, on both left side and right side of bottom cupboard, there are "locks" which need to be unlock (origami style) in order to lay the bottom cupboard flat. this process will actually damage/crease the cupboard holding the lock. before me unlocking it, the cupboard appear to be new and fresh without any sign they have been folded/used before.

3. all the polyforms inside the cupboard holding the tv appear to be in good condition.

4. the white protective foam looks new, smooth and without crease, except there are some of minor folded area near the bottom part of the white foam touching the bottom polyform. maybe it was not being tuck in properly during factory packing. Anyway its minor. 95% of the white foam looks fresh.

5. tv still have the transparent peel in tack. no sign of it being pilled prior.

6. After turning on the tv, i forgot to immediately check the panel display time. After logging in all my apps, i checked the panel time using smartthings app (i dont have service remote). it shows (3) <-- with bracket.

7. initially i thought it means 3 hour? not bad? but after some further 15mins fiddling, the app shows (5). so i guess it means 50mins. i suspect after i pass the hour mark, it will show 1 (without bracket).

So based on all of the above, i conclude that the s90c 77" i bought with 12k is not a display unit, as the rumors suggest.
One interesting story to add is that, as i live in jb quite near to that exact shop selling all 3 size of s90c cheap, i actually went to the shop physically on 9/11 and pretending to be shopping for this tv. I did not want to ask the staff directly about their online listing because at that time i thought the price was a price error, and i didnt want to alert them.
The price for s90c 77" given by the promoter was rm20k (after the purported 11.11 discount). I just say i will consider and left.
Tempted to go back now and ask the promoter why i got it 8k (7k without laz cash) cheaper.

Great news. I received my 65" S90C yesterday and managed to set it up.
Checked the usage timer and confirmed it is a new set.
Confirmed from ANAPEAK values 512 so it is a 2nd gen panel.
Overall, I think 65" S90C at RM6.8k is a steal although Samsung Tizen operating system is at least 2 to 3 generation behind LG WebOS

Great news. I received my 65" S90C yesterday and managed to set it up.
Checked the usage timer and confirmed it is a new set.
Confirmed from ANAPEAK values 512 so it is a 2nd gen panel.
Overall, I think 65" S90C at RM6.8k is a steal although Samsung Tizen operating system is at least 2 to 3 generation behind LG WebOS

I agree on the OS part, samsung really loses in the UI department. I was shocked yesterday that i need to point the remote at the tv for it to work. Also there is not pointer (i think, may be wrong) like on LG?

Coming from LG CX, the samsung UI really felt decade behind.

to be fair.... the magic remote feature is unique to LG only

other TV OS like Google TV or even Apple TV still need remote to navigate

Ah. never know its unique feature.
but i think my path of upgrading, if any, would be sony flagship oled 77 3 years later. which will likely to cost a fortune.

I agree on the OS part, samsung really loses in the UI department. I was shocked yesterday that i need to point the remote at the tv for it to work. Also there is not pointer (i think, may be wrong) like on LG?

Coming from LG CX, the samsung UI really felt decade behind.

Ah. never know its unique feature.
but i think my path of upgrading, if any, would be sony flagship oled 77 3 years later. which will likely to cost a fortune.

How's the S90C HDR brightness as compare to the CX besides the bigger size factor? I am currently still on 65 LG CX. So tempted each year to upgrade but yet to find any worthy upgrade except the LG G3 or the Sony A95L but still quite expensive now.

I personally compare lg c3 and Samsung s95c side by side, s95c is brighter than c3 quite significantly.

How's the S90C HDR brightness as compare to the CX besides the bigger size factor? I am currently still on 65 LG CX. So tempted each year to upgrade but yet to find any worthy upgrade except the LG G3 or the Sony A95L but still quite expensive now.

S90C HDR peak brightness can hit around 1000 nits

C3 if not mistaken only around 600 - 700 nits

i thought 77” is gen2 can hit 2000nits

for S95C due to heatsink

S90C without heatsink is around 1000 nits only

S90C HDR peak brightness can hit around 1000 nits

C3 if not mistaken only around 600 - 700 nits

yeah on paper, S90C is around 1000 nits and C3 at around slightly over 800 nits at 10% window based on Rtings value. Clearly, it has reached the 1000 nits milestone, good since most of the movies and contents are mastered at 1000 nits. I reckon tone map with that peak should be great. So it is quite future proof in that sense.

CX would be around ~700 nits if calibrated. So I am just curious to find out what the other forumer is experiencing jumping from CX to S90C. 

Cause for G3 is around 1300-1400 nits range. Almost twice the peak of CX if I were to upgrade.

How's the S90C HDR brightness as compare to the CX besides the bigger size factor? I am currently still on 65 LG CX. So tempted each year to upgrade but yet to find any worthy upgrade except the LG G3 or the Sony A95L but still quite expensive now.

your S90C with 2nd gen panel is very good already. should be still good even 5 years later, assuming nothing bad happens to it. And you need to pray if anything were to happen its within the 2 years warranty period

just sit out, enjoy and wait for next gen tech to come along before upgrading

QD-OLED is the pinnacle now. next in line is microLED and who knows what the next 5 years will bring

Just finish watching hercules poirot 3 using plex app on the s90c.
(my source file is 18g in size, streamed from my main pc)

the image quality is extremely beautiful in HDR picture mode (peak brightness high, contrast enhancer off)
I find FMM is too dull/dark for my taste.
Similar result when i tried FMM on flinch on apple tv+.

I know the experts keep saying FMM is closest to creator intent etc etc.
But i really felt FMM doesnt unlock the full capability of the panel at all. HDR picture mode with contrast enhancer off is the way to go for now.

And during some quick camera pan shot, i noticed very obvious imperfection of the motion processing of samsung tv.
Immediately off the entire picture clarity function but then notice some jaggerness.
Look like i will have to manually tweak the picture clarity setting to find the sweat spot.
Cant remember i have such struggle when i was using LG CX.

I think samsung firmware/software/ui is really too unintuitive compare to LG.
For example it seems to me the picture mode wont stick (or i dunno how to do it intuitively) for different type of source.
I want the the picture mode to be set to eco mode (with manually lowered brightness) while my parent is watching the sdr tv show.
But it seems after watching HDR content (in hdr picture mode), switching back to tv, the picture mode no longer stick to the eco mode.
Too much time wasted in doing research to find out how to do these kind of small small setting.

Another annoyance is that my sonos beam 2, while putting on center, will block the tv's IR sensor.
I totally cannot understand why they didnt just put the sensor at edge of the TV??
I was forced to use the digital remote during the entire session just now. using it to slowing change setting for each picture mode is such pain in the ass (unlike LG magic remote, can adjust a slider very fast)

These minor inconveniences are slowly pushing me away towards sony flagship. Not sure i can tahan for 5 years or not.

Had same issue with the same seller, tried to buy QN90C, he said he has 30 more other case he can not honor.
They are from TBC.
Tried to top up to buy, but then Samsung told him the model is EOL... not sure what to do now...

It seems TBC have a very bad reputation. I placed order for my S95C in Home Expo on 16 Sep, then make full payment on 22 Oct. Set the delivery date to 15 Nov.
Then on the delivery date, they told me shipment delay, will send on 17 Nov. And then on 17 Nov, said Samsung delay the shipment and will deliver on Jan 2024.
Really pissed me off.