maybe i was too excited ! well there wl be one 222 tomorow for dance competition
Added on December 16, 2011, 2:53 pmPETALING JAYA: In a pre-emptive move to preserve market share in view of competition, Astro All Asia Networks will launch a new television service known as NJOI next Tuesday.
This new offering is targeted at a wider population. Sources said it was a bid by the satellite pay-TV operator to gain more share from households in the country before the digital cable TV operator, ABN, stepped into the scene in the middle of next year.
There are currently 6.6 million TV households in the country and Astro has captured three million subscribers.
Sources said the new service would be offered based on a subscription-free model for a few channels but viewers would have to get their own set-top box and satellite dish.
“Even if it charges a fee, it is likely to be nominal. This is about reaching out to a bigger population and tapping into the different segments of the market,” said a source.
Sources said Astro was modelling its new service after Britain's Freesat and Thailand's Truelife.
Freesat is a subscription-free satellite TV service offering digital television in Britain. It offers more than 150 TV, radio and interactive channels, including five free high-definition (HD) channels from BBC, ITV, Channel 4, and NHK.
Freesat is a joint venture between ITV and the BBC. Under the Freesat model, users would have to buy their own set-top boxes and dish to receive the service.
“Whether it is cutting prices to prevent others from stealing its market share is not clear, but it is certainly bringing new products into the market the way it brought IPTV to combat competition from the telco players,” said the source.
ABN aims to offer access to a wider population and at a rate which is lower than its competitors, which would put pressure on Astro and other players. Astro has had virtually no competitors up to now but some did see ABN as a competitor.
They said competition would heat up in the broadcasting sector next year with ABN and Astro's sister company, Maxis Bhd, expected to launch its own IPTV offering.
Telekom Malaysia Bhd and REDtone International Bhd offer IPTV services via HyppTV and DeTV respectively.
Although Astro officials declined to comment on NJOI, the company said it “aspires to enrich the lives of Malaysians by giving everyone access to knowledge, information, education and entertainment. We are the service of choice for all and offer multi-language content of various genres across multi-channels to meet the viewing and budget needs of all our customers.''
Currently Astro service offers 150 channels and it also has the B.yond high definition offering besides IPTV offering.
Added on December 16, 2011, 4:36 pmJust checked Freesat,wow thats free tv with class!