looks like Covillea had hit saturation point and Berjaya better do some "magic" before the underdogs come in to bukit jalil and spoilt the market with lower pricing. One of the underdog will be launching in june~

In total, how many units in Block A.......only 25units sold....

total no. of units in covillea development = 308.
block A = 136
block B = 172

if base on my count, the sales figure should be
block A = 25/136 = 18.4% sold
block B = 139/172 = 80.8% sold
overall = 53.2% sold

berjaya should definitely do something about the sales. one surefire way is to upgrade its product without reducing price. their current gimmick of discount is not a good way to market 'high-end product'. big mistake as when developer starts giving cash/rebate discount, it shows that they are not confident of the project.
they should offer eg. kitchen cabinets, shower screen, AC, heaters as upgrades without additional costs. hell, they can even market it eg.
"Due to overwhelming response to Covillea (quoting no. of sales during 1st launch for Block B), Berjaya would like to thank all purchaser with their purchases and confidence in their project by thanking them with an upgrade of xxxxx to all units in Covillea"

sigh... VT.... shame on you!

thanks kochin for the info.....i think GREED creeps in. They up the price too much for second block. Now, people know more and tend to take a step back and weigh their options.

VT and/or Berjaya needs to learn more in this type of high end condo strategy

They are lucky in Savanna as manage to convinced the korean to take up the whole block

For Covillea, not so lucky as the Korean do not take up a lot.

Agreed in toto with kochi that giving cash rebat like angpow draw or first 10 person getting the rebat of 10k is not going to work for high end condo

If a person willing to fork out nearly half a million for a 1300 sq ft condo, wat is 10k.... it is really a shameeeeeeee

haha

Berjaya need to package in add value stuff, i.e. furniture, cabinet, ac, etc........ make it such a way that it is free but in fact oledi cost in.....

Hope Berjaya will not repeat this mistake for KM1 and KM2

Keeping a good record for buyer oso a must, still remember BERJAYA staff informed me about the block A launch when in fact i oledi bot block B and settle the downpayment. This is another area where Berjaya needs to focus.

Giving out discount for berjaya buyer for previous project is better than giving out discount to first 30 people in the Q.

Pasar mlm method is a NONO to high end condo

This post has been edited by mok thye yee: Jan 29 2010, 12:47 PM

u said it and i'll said it again. berjaya have no experience to market high end condo at all. they don't have a plan. they are treating covillea as just any other apartment. then again, maybe they think covillea IS like any other apartment. medium-low end only. hahaha
their communication is also dismaying. no proper coordination and cross referencing. not customer service oriented at all. this is my 1st and would also probably be my last purchase with berjaya if things don't work out well.
would be sticking more with sunrise, sime, pjd products in future.

Folks, completely agree with you all on how to Berjaya market their property. Perhaps, its time to hire a better and more capable Marketing manager and sales force who can do that job!

Yes, Berjaya need to buck up in selling high end condo.

They still hv some landbank in bukit jalil, surely it is not the intention to remain as low end player.....

and Berjaya needs to ensure oso the vendor they engage oso at par. the service quality of legal firm for covillea project is a totally not up to standard.

A good case study is MKland. MKland was one of the star property counter, and their market cap was more than 10 billion in the last century. However, trying to move from low cost hse development to high end, they do not perform and the company dun shine as before.
And until today, MKland is struggling.

Relakssssssss... Real gold never scared of fire. If the product is good, sooner or later people will find out.

Sometimes it may not be the Marketing manager fault coz senior management may impose certain limit such as budget when they do the marketing....

Noted. Thanks.

dan- based on sales volume, it ain't gold no more.

This post has been edited by tengster: Jan 29 2010, 09:35 PM

Know a few projects no need much marketing or budget for marketing or even show unit, but ... zoomm... boh liao (sold out) ...

Real gold never scared of fire...

today ad out in newspaper... no need lucky draw.. angpow flat rate rm8,888 for all buyers...

wa, those buying after the block A launching (price increase) must be tekan

by the way is the DIBS scheme still available ? If still valid than for those buying after block A launching (price increase) really tekan kuat kuat

getting more desperado........this will happen when greed kicks in.....price too high, backfire their own arse.

hope VT can find more Korean buyer to snap up the ALLLLL the remaining units ........

too late..damage has already been done. poor take up rate cum giving big ang pow now is a factual admission that the steep price hike is totally unjustified. those 25 buyers of block A definitely feel being cheated & regreted for buying too early. to salvage their (developer's) lost pride, i opine that the ang pow should also be extended to all blk A earlier purchasers even without them asking. otherwise, it'll send the wrong message to those 25 folks that "look! your property has just depreciated by rm8,888 in a matter of weeks.. gong xi fa cai".

i wonder what's the developer's next strategy if this ang pow bait still doesn't attract much attention. but handing out even bigger ang pows as the next move might annoy certain block B purchasers who initially thought that their property might well reach a million bucks upon completion.

really doubt berjaya would extend the promo to the 25 purchasers. its after all...berjaya! nuff said!

well...to think of it on the bright side, those 25 early bird purchases of block A would've gotten their choice unit lor i guess. but yea, i would feel pretty frustrated n shortchanged too if i were one of the 25..

Depends oso, the 25 purchasers of BLOCK A sud be getting the DIBS.

if those buying later oso get the DIBS plus the angpow discount, than really tekan dy

This post has been edited by mok thye yee: Jan 31 2010, 08:29 PM

Who is the "underdog" developer, don't mind to share their names. I am interested to get another unit around Bukit Jalil