QUOTE(happy4ever @ Aug 13 2008, 10:05 AM)
So now the term has changed, from "investment" to "Advertising fees"
So if you don't advertise, you still get paid?
Money is already not in your hand, there is no safeguarding principals that looks after your interests. Should the company goes down, so will your money. You have no control. This is similar to MLMs.
When you bought the vouchers/prepaid, certainly you'll take your time to have meal at STG outlet once in while. generally, people won't eat alone and would invite frens or family to eat together at STG. By doing so, it's actually a form of indirect advertisment for the company already. Advertisement is not just about you goin out and actively telling people around about certain product or services, it's about creating the awareness in the people's mind. With this, STG will get more visibility/publicity and in return pay some advertising fees ( as agreed ) to the member. Instead of paying to the big advertiser like astro, or using Tv-commercials or radio to advertise; STG choses this member royalty programme as part of their marketing campaign ( i'm no saying they won't use the traditional way of advertisement but this is what they are trying to do currently)
As for you to say that the money is not in you control, as far as i am concerned , there's always a risk in all kind of businesses/investments/schemes. My job is to do my due diligent, put some effort to do research, know more about the business/company and based on calculated risk, then i'll decide if i want to go in or not. As long as i'm comfortable with the risk and can cope with the potential loss, then i'm allright. Allow me to qoute the unit trust as an example here ( again, i'm not comparing it to STG, it's just an example) : when we invest in unitrust, we are basically investing into the stock market thru the fund manager who is managing our money with a service charge, so there's 2 things to talk about control here :
1) Since our money is managed by the fund manager, are we really fully in control? In control in a sence that we can control our return?
2) It seems we are in control of our money because we can invest more or decide when to withdraw take profit. But, the questions is, can we control our return again? we may be able to "control" our losses buy cutting loss early but we definitely dunno how the market will move!
I have a few frens lamenting aboout losing money in unittrust now as the market is really bad.......nevertheless, I believe unit trust is still a good investment for concervative or moderate investors as it's a slower but safer for medium to long period type of investment.
So much about Unit trust, let's go back to STG.
Qoute : Should the company goes down, so will your money. You have no control.
Yes, i agree we do not have any control in STG ( but i've explained the "control" part using the example above).
Yes, i do agree with you that the company may go bust because no business or cannot sustain it self. However, here are my questions i asked myself when thinking about STG business long term :
1) What type business are they in?
Asw: it's F&B, and we know F&B is a profitable business, just to name a few like old town cafe, KFC, Mc D and etc. All of them all doin so well and raking millions of dollars.
2)Can they compete with the others? Are they goin to have good business?
Steven's corner has been selling mamak food for 31 yrs now and they are still selling it til today. What there are doin now is basically expanding and rebranding into Steven's Teagarden chain cafe - and they are the 1st mamak stall to start evolving into modern style mamak cafe, isn't it BLUE OCEAN? On the other hand, Malaysian are so well accustommed to mamak food already. Now with Steven's teagarden, they can expand their business further and faster.
3)Why do they need to change, isn't current mamak style already good enough?
Contant change is vital to ensure survivalibilty. Most of us are comfortable in our comfort zone and staying in it not daring to take risk or step out of the comfort zone or in other words CHANGE. The moment we stay status qou we are as good as dead, why? It's because if we keep staying in our comfort zone and do nothing, bear in mid that the world keeps changing in a fast pace. The moment you reliazed it, your are trapped as your COMFORT ZONE has turned into DANGER ZONE (World/Environment changing e.g. fuel hike recently that caught many people of guard). Another Example, don't we see more and more modern type Kopitiam mushrooming all over and is the hot topic and latest hang out place? Look at old town kopitiam, they are the 1st who started and doin very well till date. Same thing may just happen for STG or better ( due to membership programme)
4)What if the company go bust?
Again, we have to do all our due-dilligent 1st before we put our money at use. I would say there's a possibilily that STG would run out of business but what is the likelihood for it to close down? Go back to the Q1 to Q3, i would say chances is very low. Having said this, is the risk involved acceptable ? If yes, then i'm willing to take up the calculated risk.
All the above are just my personal opinion :-)