50,000 users targeted annually for new cardPETALING JAYA: AEON Credit Service (M) Bhd expects to sign up 50,000 cardholders for its newly launched CRUIZE Visa credit card annually over the next three years, managing director Kuroda Naruhito said.
The target could be achieved, given that the credit card would be offered to existing Automobile Association of Malaysia (AAM) members and promoted nationwide, he said.
"Besides advertising, we are promoting the card at various PLUS locations (rest areas along the highway) for the coming holidays as well as the advantages of being an AAM member," he told reporters after the card launch yesterday.
Naruhito added that the two-pronged strategy would help AEON Credit and AAM increase their card and membership base respectively.
"It is important for us to work with strategic partners with a large retail base from which we can further enhance customer benefit and create a win-win situation for all parties," Naruhito said.
AEON Credit has a base of about 100,000 cardholders while AAM has 160,000 members. The association aims to draw one million road users as members.
New card members would also be able to enjoy waivers on AAM's joining fees and annual fees on the credit card for the first year.
"CRUIZE cardholders will also enjoy benefits such as free towing, a special accident care programme, discounts and privileges from motoring participating merchant brands such as
Brother's car accessories, Cars International and Motor Trader," Naruhito said.
In conjunction with the launch, AEON Credit also unveiled its AEON Touch 'n Go Zing card linked to the CRUIZE Visa or any other AEON credit card.
"Our credit cards automatically reload the AEON Zing card whenever the balance falls below RM50," Naruhito said.
AEON Credit card business and marketing group general manager Stephen De Souza said the company was targeting to launch three more credit cards in similar tie-ups with reputable merchants before the end of the year.
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http://biz.thestar.com.my/news/story.asp?f...72&sec=business those merchant are not in my spending habit. - out.
im really "kena cha" by this statement... other CC also offer auto reload la... some more RM2 charged for each auto reload...