QUOTE(feed2doorsmhbm @ Apr 18 2023, 08:02 AM)
Yo morning guys and HBO Max will be gone, then rebranded as Max
https://www.wired.com/story/warner-bros-dis...ng-service-max/QUOTE(linkinstreet @ Apr 18 2023, 11:18 AM)
We don't even have HBO Max in this region. And the changes from HBO Max to Max is old news already
QUOTE(khainiz94 @ Apr 18 2023, 09:50 PM)
Ours are targeted to move to Max next year.
So get ready lo.
BTW HBO Max should have been released in Asia this year, but it has been delayed due to the merger of Warner Bros and Discovery last year.
QUOTE(Iptvfan @ Apr 20 2023, 09:05 AM)
Not confirm when launch. But drop the name hbo is a big deal. Azzterooo not confirm getting.
QUOTE
PETALING JAYA: CGS-CIMB Research is hopeful over the teaming-up of Astro with Warner Bros Discovery Inc (WBD) of the United States, in relation to it’s offer of the latter’s streaming service Max.
Max is a combination of the content of HBO Max and Discovery+, and will be made available in the United States by WBD on May 23, while the rest of the world will have access to the new service some time next year.
Of note, CGS-CIMB Research quoted WBD president and chief executive for global streaming and games Jean-Briac Perrette’s remark that the “HBO” name is “not exactly where parents would most easily drop off their kids” – referring to the adult-oriented, slow-burn, and prestigious programming that HBO is usually associated with – which could be taken to mean the renaming may also be an integral exercise.
The securities firm said Max’s international launches will be taking place through 2024, including to “key Asia-Pacific territories”, while concurring with Perrette’s comment on the rebranding of HBO Max to Max.
CGS-CIMB Research explained the rationale from the Malaysian angle in its note: “Members of the (Malaysian) public still ask us of the significance of HBO Max in Astro Malaysia’s streaming-integration strategy, when it has already offered HBO Go for the past four years.”
The research unit also called the HBO Max name a “misnomer”, as the streaming service has content from other studios that HBO’s parent Home Box Office Inc owns, a portfolio that had significantly expanded over decades of mergers and acquisitions, with the most important involving Warner Bros Entertainment Inc and tycoon Ted Turner’s media assets.
Some of the latter included Turner Broadcasting System networks, CNN, Cartoon Network, Turner Classic Movies, and Metro-Goldwyn-Mayer’s (MGM) film library for titles released between 1924 to 1986. Warner Bros, meanwhile, has been around since 1923, and owns filming rights for DC Comics and popular franchises like Harry Potter, Ocean’s Heist film series, and The Matrix.
CGS-CIMB Research analyst Kamarul Anwar said that in theory, the more streaming providers Astro teams up with, the less it would need to rely on linear channels that are aggravating subscribers with constant reruns.
He said: “This could lower Astro’s content cost risks and build more incremental revenue. Given the robustness of WBD’s production library, we are of the view that Max would be an integral component to Astro’s strategy to lure back lapsed subscribers by combining linear TV with streaming into one Internet-enabled decoder, fortified by a bundling with high-speed broadband services.”
Kamarul believes that while many Malaysians are still gravitating to Netflix, legacy Hollywood studios will eventually isolate their titles from third-party subscription based video-on-demand services to beef up their own business.
CGS-CIMB Research has maintained its “add” call on parent Astro Malaysia Holdings Bhd with a target price of 86 sen, adding that a potential re-rating catalyst is privatisation in the media sector which could boost interest in the group.
Apr 18 2023, 11:59 PM
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no longer can afford Astro
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