normally got people see tht jus compare this year quarter and last year quarter?
i see like mcam misleading wor..
Most common mistakes I've seen is people tend to do Q-Q comparisons.
Comparisons should be made Y-Y.
You have a company who sells toys to the US.
Now in the US, sales peak for the Christmas/holiday period.
So customers usually order in maybe Aug or earlier to make sure they get their holiday sales all prepared.
So this company exporting to US, it's surely gonna have seasonal characteristics. So if one to compare say Q1 to Q2... they would definitely get a massive distortion.
It's same with most of business locally.
There's always some sort of seasonal characteristics.
This is why people compare Y-Y.