I don't know about the their companies and I can't comment much. From consumer perspective, the price for x is too high. This is from surface level. From business perspective, stakeholder aim to maximise the profit. I just wish to say that don't just compare on white paper. Cost is the critical parts for all companies. The components are the crucial factors. Seem like Sony have to take deep consideration on their components selection. Cost do have relationship with volume as well. Deep business acumen over here

This post has been edited by ChuanHong: Jun 9 2016, 12:41 AM

This is company issue, majority consumer don't care about it. By the way they is nothing wow component inside Sony Xperia X, others company can do it means they shall able to do it, if they can't that is their problem. As a consumer why we need to care all about this, this is not consumer problem.

The decision maker make the wrong decision need to responsible for the company. A good company shall do more research, check current market price and know what consumer want, also nowadays consumer is not stupid, consumer know to compare and pick the best, simply jack up the price because as you said possible cost issue, this is not something consumer shall compensate on it.

This post has been edited by Andrewtst: Jun 9 2016, 01:50 AM

Agreed with andrewtst and chuanhong. Both has sound argument but as andrewtst mention that as consumer no one cares about how the company source the components and volume only care the specs,pricing n performance. But i still can't see why sony muz price thier product so high given the highly competitive market. Imho they are trying to maximise profit per phone sold like what apple is doing. Problem is ios is only sold by apple and no one else. Sony is not selling ios but android. Two different market. They are milking thier own hardcore fan to the max. As for the normal consumer who is not brand specific will shy away from this pricing. As the chinese brands keep catching up this won't do sony any good. The question will be why buy sony when the chinese brands can achieve that same user experience and quality half the price or even lower then half.

yeah.. i just voice out from company perspective only..

each company do have their own strengths, weaknesses and others.. like what we learned and heard normally - SWOT analysis. Sony is totally under perform from analysis..

The future in mobile industry i can foresee are depend on Huawei & Samsung. They leading in most critical parts, wireless communication, memory/parts provider

For X model, really overpriced in my opinion.. But people may look forward on XA and XA ultra

This post has been edited by ChuanHong: Jun 9 2016, 08:52 AM

So you're saying that it is on the consumer's part to bear the cost for Sony while they generate enough volumes? May be true from a monopoly perspective but in a perfect competition, Sony has officially sounded their death knell. Nokia once said that too. More features, superior components. Besides, their video recording overheats and their camera low light is subpar.

From what I have gathered before, the pricing was to distinguish them away from the Chinese phones. So people would be curious. Of course, that won't be as soon as they had a head to head comparison with other models. Snapdragon 6series used to be the high end chipset before the announcement of the 800 variant. So IMO is Sony is still living in the past.

Even local company like Maxis also learn the hard way, you can't have your cake and eat it too.

Too expensive is too expensive..I had high hopes on the price when seeing the spec sheet (Snapdragon 650) combined with Sony build and battery life....Now I can just look elsewhere.

I guess Sony is doing gambling.. If no sales, end up with loss and same route as Nokia.. They are good and talented.. But business nowadays had changed.. if they dont plan to change, really will follow as Nokia

japan brand cannot simply bow down to korean. must put high price to maintain premium brand.

Des why they are bleeding to death. Price premium but nothing special compared to competition. That xa ultra is the new 6in flagship but specs so poor. Barely an upgrade from the zultra. Its like this model was designed to replace zultra q1 last year not this year.

for car maybe, but for phone? Korean already trumps the Japs for quite sometime.

I think they are stupid. Oh well, if Z5 gets below 2k I might just get Z5.

attended the training few weeks ago. a solid and premium feel device, but when pricing reveals....i think i better sell Z5.

highly confirmed that Sony Mobile hired the wrong people to price and market their phones.

This post has been edited by raymondtong94: Jun 9 2016, 10:57 PM

So much tech but failed to execute properly. Kinda remind me of an old movie called final fantasy...

the model Xperia X is sold at 599 euros a bit too expensive compared to the best of its competitors, can he fight against the Galaxy S7 and others currently sold barely more?



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iphone 7 prix http://www.galaxynote-6.com/galaxy-note-7/

This post has been edited by standi: Jun 13 2016, 02:14 AM

You guys didn't feedback to them?
Or they just plain ignorant?

so during the training, putting the price aside, what is the main selling point of xperia X?

kinda sad to say it out.... but still have to say it..... SONY

It's wiser for me to feedback once the product is starting to sell, otherwise there will be issues.

The camera features (nothing to shout for me)
The design (I'm giving a point at here, has a very good feel on hand)

I am highly confident this year is a bad year for Sony Mobile.

None can beat Z Ultra design

i know what Sony wants, maybe they want to invest new phones in another 6 months if the sales ain't good..
Xs, XAs & XA-Ultra(s)...


i guess SONY MOBILE would be closing down very sooooooooooon. if this X SERIES can't help to boost their sales. sad to say that but have to say that....