Can't wait to walk into sony centre and see how sony sa justifies the price. Can't wait to amuse myself. .

Want to earn more money per phone sold aka apple way. Problem is sony don't have as many isheeps to buy thier products this tactic is going to bite them very hard in the butt.

Yup agree to this. They should price it in the mid high range and market it as the mid ranger that can compete with flagships. In my opinion it was a corporate decision to price it flagship and cheap out on specs to get more profit per phone sold regardless of public opinion. They want to be the apple in android. Question is will they survive long with this tactic?

The xa and xa ultra still got alil hope but x really no saving. Sony practically dug thier grave then jump in and wait for consumers to bury them with the x series line up. The product line up using mtk soc but priced much higher then chinese brands using the same soc with the camera as the main selling point. Heck even most of the chinese brands are using snapdragons at that price point.

Wah dont tell me thier chinese counterparts do not do the same and just copy what sony does? If im not mistaken you work in Intel no? So you should also know the majority of bom cost is always never more then 2/3(highest i have seen) of enduser price for consumer product. So don't tell me sony is so bad in thier economies to scale that they lose out to Chinese companys that sell products within asian region vs worldwide to sony?

Agreed with andrewtst and chuanhong. Both has sound argument but as andrewtst mention that as consumer no one cares about how the company source the components and volume only care the specs,pricing n performance. But i still can't see why sony muz price thier product so high given the highly competitive market. Imho they are trying to maximise profit per phone sold like what apple is doing. Problem is ios is only sold by apple and no one else. Sony is not selling ios but android. Two different market. They are milking thier own hardcore fan to the max. As for the normal consumer who is not brand specific will shy away from this pricing. As the chinese brands keep catching up this won't do sony any good. The question will be why buy sony when the chinese brands can achieve that same user experience and quality half the price or even lower then half.

Des why they are bleeding to death. Price premium but nothing special compared to competition. That xa ultra is the new 6in flagship but specs so poor. Barely an upgrade from the zultra. Its like this model was designed to replace zultra q1 last year not this year.

I wander how is that proper optimised adreno510 going to beat adreno530?

No you can help us.when sales not doing well you can feed back kau kau mia to sony malaysia.you as a sony user and seller should know what they are doing wrong no?

But what if it sells well? Like what sonymsia has projected? Cannot feedback d

Haha dead on arrival..btw a series has poor performance.

Still very hard to justify its flagship price. No sane company will put mid range hardware in to "flagship" device. The adreno510 just dont have the raw power. If they launch at 2099 still acceptable(still overpriced but hey its a sony). But not 2499.

No need qoute iphone ba. No one else except apple sells em. Problem is sony malaysia says no plans of bringing in xp. So x is the new flagship. New flagship but mid range specs. Then why in the world sd800 series exist when sd600 can do the job just as good? 2499 and above is in the sd800 series price range. How to compare s7e with x? The normal s7 is just rm200 away and that is a full fledged flagship minus the edge screen. Sure lagwiz is not fully optimized as sony but that's the only point sony had over its closest competition in that price range.

Don't know bout s7e but my a7(06) got insta,fb,fbmessenger,chrome (14tabs), tumblr,wechat,line,whasap,skype,utube,twitter running in the background. Still have 920mb to spare. Btw nowdays after fresh reboot the apps still running. You need to manually close it. As for my 2gb ram sony i got social media running only so can get around 700mb to 950mb free most of the time. But lagwiz undoubtedly still stutters every now and then on the new ui. As long as no bad lagging why even bother bout free ram?

China clone s7e kot? Kekeke. Btw still not enough to save sony with that price. Imho wait for the price to drop to 2k or below then only worth it.

Yup agreed. But remember apple design the hardware and software alone. Whereas sony does not design hardware and only design thier software to match the hardware. Everyone selling android is doing the same except for samsung and huawei. That two are making inhouse hardware to match software. What im trying to say is android is too fragmented. Android frm google, soc from quallcom/mediatek, skinning&customization from brand manufacturer. So how to compare to apple?