Good Morning to all bosses, here is my take on Ivoris and Brighton
If money does permit, get both Ivoris and Brighton. And yes, Ivoris is sold out. That said, even with money doesnt guarantee u a unit. Unit selection is thru balloting due to the limited number of units available for sale.
My vote will go to Ivoris. Do allow me to elaborate further. Predominantly in most township development, there is a commercial nerve center which acts as a 'heart beat' to the whole township. In fact, we can draw examples from the likes of SS2, SS15, USJ Taipan, Kota Damansara(Dataran Sunway), Bandar Puchong Jaya(shoplots near IOI Boulevard), Bandar Puteri Puchong(shoplots near PFCC and Giant) etc etc
Again if we were to look at Setia Alam, the same trend repeats itself. The "heart beat" is in Setia City Mall. Although, there are cluster of shoplots located in different locations throughout the township and those businesses are faring ok ok only except for Setia Prima(shoplots with Oldtown and Starbucks) which are faring relatively better. From what i can see, SP Setia did a 'mistake' by locating Setia Prima(Oldtown and Starbucks) too far away from the "heart beat". In fact, the so-called 'mistake' had been acknowledged by EW SA during one of my conversations with them.
So now coming back to EM, the learning from Setia Alam has been transplanted in EM with the whole idea of having most commercial entities in one area which is Silver Square. Herein all commercial entities will fall into one place ie Ivoris, shopping mall, convention centre, clubhouse, medical centre, hotel and office towers. Likewise, all these different business entities will add value to each other. Businesses will be able to offer a myriad of products and services. There will be synergy because each entity will draw different people to congregate in one place. Convenience is the key for all residents.
Furthermore, Ivoris and Silver Square are strategically located at Lekas interchange. Whereby all the daily ingresses and egresses will take place. In order for commercial property to thrive, it needs high traffic to stay vibrant. As far as businesses and banks are concerned, i am very certain they will be located in Ivoris. Ivoris will attract grade A tenants to come in ie banks, restaurants, branded cafes, branded furniture shops, car showrooms. And these are the businesses that we are talking about which can pay top dollar to secure a nice lot. Typically when banks sign a lease, it will be for 10 or 20 years and they hardly budge. Banks are themselves also business entity. Thus they not only cater to residents but also to the businesses in Ivoris who also need banking facilities. Businesses come in, banks come in and eventually breed more confidence for more businesses to come in. Self-fulfilling cycle will churn and Ivoris and Silver Square will be the new 'hub' in EM and the whole of Semenyih.
Normally, banks are a good economic indicator of whether an area is thriving or not. I would not be suprised if there are already agents scouting and paid earnest deposit to secure preferred lot especially corner lots(restaurants, cafes, foodcourts and tyre shops)
Ivoris is not only limited to medium to high income residents but to low income residents as well. On the other hand, high percentage of Brighton's market catchment will be limited to low to mid income residents. If Velveton is really that high potential, why EM didnt place Silver Square there in the first place? By no means am I throwing any insults to all future Velveton residents, my purpose here is just for educational and investment discussion. My sincere apologies if i have ruffled some feathers.
Touching on Brighton, the potential is relatively lower than Ivoris. Market catchment consists of low to medium income. Mainly cater to Velveton residents and nearby Pelangi and Kesuma residents. Most likely ur typical mom and pop businesses and Grade B will come in. This put to stamp that Brighton will be very similar to the Tesco Semenyih shoplots where the businesses are just surviving. This is inherently evident of Semenyih demographics and spending power. And voila you will have a "Mini Semenyih" in Velveton. There isn’t any real ‘pull factor’ for the other EM residents to visit Velveton and all the more for them to just go to Ivoris and Silver Square. Do take a slow drive around Tesco Semenyih and observe.
Even for the mid to long term, Ivoris will still fare better than Brighton in terms of rental yield and capital appreciation.
I would like to end my lengthy 'thesis writing' post with a big thank you to those bosses who have taken their time to read till the end. Hehe. Hope it doesnt bore u till sleep. Hehe
All of the above are just my RM2.6b cents worth of humble opinions. Feel free to 'donate' more.
Bro, 2.6b cents can let you sapu 10 shops in Brighton liao...
Tesco Semenyih and its vicinity shoplots from my opinion somehow still can perform better than Brighton. First, they are just beside Tesco hypermarket, attract people to come over for daily groceries shopping, while Brighton just close to some medium size factory. Don't forget Econsave supermarket shall be opened in the Rinching Business park, which is just beside the Tesco Semenyih as well. This again will serve as a pull factor to lure the residents to come over for daily shopping as well. Not to mention Setia Ecohill Taipan that shall be ready in 2-3 years time. This area shall serve as the center of commercial activity in Semenyih for sure, at least for the coming 5 - 6 years...
Second, shoplots around Tesco Semenyih cater for the needs of residents who purchase houses in Pelangi Semenyih 7 to 8 years ago with double storey starting from 170k - 300k, which currently have occupancy rate more than 90%... Their earning power definitely is much better now. Yesterday I have a chance to have my dinner at the newly open chinese muslin restaurant - Sharin Low. It's almost full house during 7pm, many families are having dinner there. Their pricing is no way close to any fine dining of course, but also reasonably higher than then common mamak store or mix rice shop. One plate of fry rice for example is ranging from RM 8 - RM 10.
Third, SEH phase 1 will be VP this year. Huge population surge in the coming 6 - 9 months is a definite now. Currently, the closest commercial center near to SEH would be those shoplots around Tesco Semenyih. I pretty sure this will cause a sudden surge on commercial activity within this area.
Brighton on the other hand, still long time to go and lack of such boosting factor.