I guess most people doesn't seem to understand the Nano - it's intended for the mini-ITX/microATX crowd, where space is always a premium.  I have a microATX gaming machine, and while it does fit a 980Ti (theoretically) , but it will be a very tight squeeze. 
My 7950 does fit into the case, but it is a huge pain whenever I need to take it out for cleaning - I have to remove the HDD cage and the CPU fan from the case before removing the card, which is tedious. 

It might not appeal to the HTPC crowd, but for those with tiny cases, this card is a godsend to them. 

Don't write off a product just because it does not appeal to you.  This is obviously a product that appeals to a very small crowd, and I happen to belong to that crowd. 

Of course, the low yields of HBM may contribute to the high pricing - the pricing is likely to fall when there is better yields. 

Addendum: If the Nano shares similar specs to the Fury X - then technically we can flash the VBIOS of the Fury X with a VBIOS from a Nano for greater power efficiency? 

Also, this is a very niche product, highlighted by some reddit users:
https://www.reddit.com/r/AdvancedMicroDevic...full_fiji_chip/

A niche product is not going to be cheap... 

Nano < FuryX in no AIO cooler and less power phase

You can't blame the yield of HBM for high price since FuryX can do at same price while providing more, and Fury Vanilla also have the same HBM at a cheaper price.

Yeap I think many people were mistakenly thinking that Nano will be a lower range of the new HBM cards, like how the 270s are to the 280s.

I don't know why people associate the Nano as the cheaper card out of the three? 

It's theorized that AMD could be using an aggressive power/temperature based clock-speed throttle.

Probably because
1) It wont perform like fury x. SOS:http://www.techpowerup.com/215529/amd-radeon-r9-nano-core-configuration-detailed.html

2) Less VRM should mean less BOM. That just the VRM no counting the amount of other smaller chips in nano pcb. FuryX using 6+2 PHASE VRM but Nano using 4+2 only. Potentially means even worse at overclocking than fury X.

Its like saying Myvi with no aircon should be priced higher than normal Myvi with aircon because its a niche market that someone somewhere dont need the aircon. Maybe im salty. Been saving up to get it just to be slap in the face now that it priced similarly with fury X. Now that 1USD~MYR4.2, i should have bought FuryX when it launched and not waiting for this nano.

Before this, AMD seems to advertise Nano as cheaper product than Fury X AIO. So, the hype for cheaper air cooled variant of full Fiji builds up......and finally dissipated right after the price is known.
Marketing at its best.....sigh.

The big issue = cant make much revenue by serving niche market segment.

Any mentions of this?

From what I have seen earlier, the Nano is marketed towards small form factor machines.  There's no mention that the Nano is a cheaper alternative. 

planning to upgrade next month.
which is better?

390x or fury vanilla?

the price gap is huge, but the performance aren't that contra. (for now, i guess)
is there any usage of extra VRAM which the 390x have? or the speedy HBM?
cant go for furyX, overbudget. since i need to buy new PSU (current PSU CM525)

Full machine specs first? 

Is this your PSU?

CM Extreme2 525W

yes it is,

Intel i5 4460 3.2Ghz
Corsair Vengeance 2x8GB 1600
MSI B85-G43 Gaming
Sapph R9 270x Dual-x 2GB
1TB WD Blue HDD
CM Extreme2 525W

Unfortunately that PSU isn't good - I think you better off getting a 970, or upgrade your PSU to a decent unit.  Heck I wouldn't even want to power a 970 with that PSU...

yea i know, my 270x barely survive with this PSU
need to find 750/800W PSU.

It's not about the watts,about the quality of it instead.The PSU that you've is one of the crappiest.

ya, need to grab GOLD one.
back on discussion, 390x or fury vanilla? 

Either 390, fury vanilla, or 980 ti.

390X is bad value for money

ya, need to grab GOLD one.
back on discussion, 390x or fury vanilla?