QUOTE(countdown @ Jul 23 2013, 09:24 PM)
toasted indeed. btw, how do we know/estimate that 5% has been priced in via the IV? When we know 5% has been priced in, any sign or calculation/estimation that the underlying move will be more than 5% to offset it?

If able to estimate the price movement will be less than 5%, then Fly, IC, short straddle/strag n etc are the answer.
I'm just using that 5% as example only.. not necessarily apply to NFLX. I didn't study NFLX enough to know if this is true or not
but you may already know that ahead of time before you enter your position in your strangle, right?
For example, prior to earnings, what's that price of those options for both LONG and CALLS.. calculate your percentage from your underlying price.
So, your price movement got to move more than the what the option market is telling you for you to make money of long strangle otherwise go the opposite direction.
a) If you think the earnings will be a big one, big enough to cover the delta.. then long side will work
b) If you think the earnings will be ok and mediocre, but since option market already price in
x% and anything
x% or less will be short of your expectation, then short side strangle will work here.
Remember, if you're playing weeklies.. usually thelta melt also helps short side too because of timing to expiration is short.