QUOTE(nickoeleven @ Sep 5 2010, 05:06 PM)
Giving away sample of your products and/or test use has already been in practice for a very long time for most businesses. I think Gapnap should further provide explanation to his short statement of "taking your best product and giving it away for free" instead of leaving it written and expecting people to know how to go about it. Of course everyone knows that at the end of the day, it's not free also.
My short statement , is just a concept how to quickly gain popularity and viral marketing . A mindset.
Read this for a better understanding...
http://gapnap.com/2010/01/17/surviving-the-working-musician/1.You must have multiple streams of income
2.Once you have multiple streams of incomes , you can afford to give ONE stream for FREE . Your ONE stream is going to be POPULAR , because it is FREE.
3.Once you gain popularity on that one stream . Link up all the other streams to it . So that you it enhance the popularity of your other streams of income . Just like what AirAsia is doing to Tunetalk , Tunehotels , goholiday .
4.Identify what brings in the most money , focus on it . That is , your Golden Eye.
QUOTE(nekko @ Sep 5 2010, 02:58 PM)
hi gapnap
"taking your best product and giving it away for free" like in the case of the coffee I can still accept because you give out samples(smaller sachets to take home). But in the case of the car giving people a test drive is just giving people a taste of the experience you're not actually giving out the car like the coffee. In the case of misscreamypie how do you expect her to do so? she does not have a physical outlet for people to try out.
Thats why , how you market your product is very important .
You MUST know how to MARKET THE EXPERIENCE . Rather than focusing on the value & Price of the product .
Ever seen how a luxury car salesman sell car to rich people ?
They talked about the feeling , the experience when you are in it . People buy luxury cars NOT because of value for money , price and specs .
They value for the experience & feeling MUCH more than this car top speed , made in what country etc .
In the case of misscreamypie ? Of course it is possible ... my ideas are always crazy & unpredictable
i can draw out a 1 year marketing blogshop plan but it is quite hard to explain it in a forum like this .
This post has been edited by gapnap: Sep 5 2010, 07:37 PM