QUOTE(cute_boboi @ Jun 30 2009, 11:44 PM)
MBB TreatsFair at Mid Valley Exhibition Centre 23-26 July 2009

What's so special at the threat fair? Any good freebies? The new Amex gold cc might be promoted at the event.
QUOTE(tgeoklin @ Jul 1 2009, 07:51 AM)
Actually DA was a spin-off from Southern Bank, which was then bogged down and sloggish in order to improve services for personal banking thus taking out the corporate element and other unnecessary obstacles related to full fledge banking. It took off very successfully since it has a different management composition and it was them who introduced the first plat card to malaysian shore and not Southern Bank.
When CIMB took over Southern Bank, they too saw the wisdom of maintaining the independance of DA, which surprisingly has a much better card portfolio ie. much much lower repayment issue and provides better ROI than the generic CIMB cards. In fact the so called prestige CIMB cards today are a direct legacy from Southern Bank as otherwise they will still be another Bank Simpanan kind of card issuer.
Further, they both have individual card centre and staff fyi. And for a lot of graduates/professionals, they are indeed proud to hold the DA cards as opposed to the generic CIMB cards as it truly differentiates them. So in a way, the DA card label is actually even more prestige than CIMB's generic label, which will ensure its here to stay for quite awhile

Personally, I don't think having 2 entities selling the same concept within the same organisation is good in the long run. In today's challenging market, cost efficiency and branding are crucial to successful management.
In the case of CIMB/DA, they offer same products which may confuse public. If CIMB is worried about losing its market share from existing DA customers in the event that such consolidation happens, the effect, in my opinion, is insignificant. The reason being all the existing DA cardholders are already aware that DA is part of CIMB, with the exemption of a number of retailers and public. Moreover, CIMB has now learnt enough the success story of the "free for life" concept as well cc innovation and marketing.
Should such consolidation not happen in the future, CIMB should be more proactive and innovative by creating completely different products for its CIMB cc segment which can distinguish the 2 brands.
Just my 2 cents.