QUOTE(Suave @ Jan 17 2008, 12:00 PM)
I can't remember what the savvy advrtising campaign was like, but did they hide it in a stupid black box like they did with this and the persona? if so, no wonder it got pawned by the MyVi. But i think it got pawned not cos of the advert though. Advert's got little to do with it. Its just the MyVi-Toyota/Daihatsu technology thing, makes it 'appear' more marketable that's all. Its got a slightly more marketable look as well, but personally i prefer the savvy.
Myvi advertised itself with emphasis on the toyota-lineage, which translates to quality for the common folk. Plus the emphasis on driveability and practicability, with generous interior space and a comfortable drive, making it an instant hit for malaysian people because that is exactly what the majority wants.
Savvy advertised itself as... first, TUV certified to repair the proton image, and then a stupid comic strip to show how tough the savvy is. And finally, focus on sporty features and the renault-gene from their recent win in F1 (which has nothing to do with their economy car engines), placing it to compete in the sport supermini segment which effectively guareentied its low sales.
Not to mention that Myvi came out two months before Savvy did, and robbed away most of its potential customers.
And not to mention Perodua's down-to-earth family-themed corporate image versus elitist-snubbish-arrogant Proton attitude... why support Proton when there is perodua? That's the common mentality I guess.
Now Proton is doing what Perodua's doing... keep it low key, and let the industry players, press and word of mouth do the marketing. And finally, actually listening to consumer opinion for once.
I don't support Proton. I support Syed Zainal Abidin. It's a turning point for Proton when Tun Mahaleel was ousted.