Tried to consider their cars, but they are kinda like
built quality above mazda,
price point above mazda,
interior size similar to mazda
engine performance below toyota,
build quality: overall interior and esp the door, feels quite good (if compared against same segment, not compare against same price point)
price point: it's waaay too expensive compared to rival offerings
interior: i noticed the interior is a little too tight. C segment (elantra) feels like city.
engine / features: for such a steep price point, we malaysians are forced to choose, either having a decent engine or having features
take elantra/sonata for example.
elantra has most of the bells and whistle, even the active safety systems, but given a 1.6L NA engine. even in corolla, the 1.8L NA already being frowned upon
sonata has 2.5L NA, decent power against its rival, but has stripped most of the nice features away.
the kona, higher priced than HRV, smaller size than HRV. but at least there is safety feature and engine is decently specced.
kia optima gt, nice spec, nice engine (on paper), but the seat base is short.. felt very uncomfortable for me and my family..
Hopefully we get more better spec'ed and priced Korean cars from now especially Kia since Bermaz took over and CKD operation is resumed. But unfortunately i think the choice will be limited to crossovers / SUVs and MPVs.
Speaking about the Elantra 1.6 engine. I actually had a go in that car (quite a lengthy session as well because my friend is a car reviewer and he had a review unit from Hyundai that time). I honestly dont feel its underpowered at all... and this is with 3 adults including me in the car. Not sure what sorcery did Hyundai did or maybe like some had said to me before, I'm too accustomed to my 1.2L puny car's power. But I still standby my opinion that that car is something you should test drive before judging it on paper.