I am getting rather sick of many of these so called " influencer " , who are taking big cheques from brands only for positive reviews .

I don't have any problems with people promoting electronics , it is part of the cycle .
But these people should definitely stop reviewing TV . They simply don't know what , where or how to look .


At the same time , some people like OP who doesn't know enough but care enough to go thru half of these review and start joining the club .
This is worrying because it is jeopardizing the professionalism of the industry .


I put together some pictures to show people why a certain MOFO channel is terribly wrong .

A reminder , Pictures / Videos are never a good way to evaluate Picture Quality but in this case one of them is so off the track where you can instantly see the difference .


Let's talk numbers first .
These 2 TVs are in film-maker mode , which means they are in their most accurate preset .




Yellow is the reference , we can see that the QN90A is tracking the PQ EOTF chart fairly well .
While Samsung is not 100% adhering to the standard they have gotten a lot better over the years .

Hisense , on the other hand is completely OFF . They are excessively brightening PQ EOTF standard trying to make an impression.

I am sure many are wondering , isn't brighter better ?
Rtings said so , MOFO said so . Since they measured 1700 nits on both TV yet the U8G is cheaper , it must be better .


Of course that is not the case . The U8G paid dearly by not following the standard.

Accuracy plays an important role in determining Picture Quality .

Let's look at the price U8G paid to keep up with QN90A , beside the $$ they have sent to the influencer's pocket .



Result of overly brighten pictures , Hisense is unable to control its local dimming system efficiently .
Hence you can see raised black floor , shadow details are washed out , contrast ratio also took a big hit .

At the same time , small highlights look less impressive because its surrounding " zones " have reduced dynamic range .
There is no way to fix this , not even via calibration .



There is more .
Let's look at the colors .




Colors look more dynamic , more saturated and eye-popping on the QN90A .
Other the other hand , on the U8G , everything looks like Neon colors .
At the same time , colors look more washed out , some color textures are overlapped .

The difference is even more staggering in real life because of the limited dynamic range a Camera can capture .


In a nut shell , even if two TV have the same specs there are huge difference in how the brand is using their decades of experience to finetune pictures .

Unfortunately the same can't be said for the likes of H... , S.... , HW.. and X .....
Where they spend a majority of their budget into advertisement instead of R&D .

This post has been edited by Convael: May 20 2021, 12:07 PM

Wow! This is a perfect tech write up about EOTF. You literally help me to digest this question that I always had it at the back of my mind.

The targeted brightness were offset so much on the Hisense U8G.

+1 for this post.

This post has been edited by Kahlamx: May 20 2021, 12:34 PM

Found out today that Hisense is launching the U7G for Malaysia. Details are here. FALD, ULED (QLED?), Dolby Vision/Atmos, 55" and 65". No word on pricing yet. Hopefully between RM3,000 to RM4,500 for the 65".



The specs on HDMI 2.0 is a bit suspect since all the other details is almost similar to Hisense USA's U7G info. Also the same line has contradictory details. EDIT: See this slide where it talks about HDMI 2.1. In the spec page, it mentions HDMI 2.0 and 1.4.


EDIT: Since there are more slides talking about ALLM, VRR and FreeSync, I think the spec sheet about the HDMI ports is wrong. Also the slide about the wide viewing angle may mean it's an IPS panel.

The MY version has 90 dimming zones while the US version has 72. MY version doesn't come with Android, just VIDAA.

This post has been edited by writesimply: May 29 2021, 01:42 PM

Yes, saw the 'New' addition too, hope this means constant branding across the world from hisense now, U7G here kinda match U7G in US.

So that happened...

Apparently Hisense Malaysia was not ready to announce the U7G just yet. Because the link to the page is now gone. 404ed. But don't tell them that the link to the images are still good.

I think they're focused on their current promo, which would run for a month, while highlighting the new models A6500G And A6100G, and last year's U800QF. So maybe we won't see the ULED/QLED 2021 series being announced/sold until July or August.

I can wait.

Things to consider:

1. So cheaper? Compare to Sony & Samsung LCD offerings.
2. Is it U7G hardware offering in MY same as in US? I am very doubtful. TCL and Hisense always gives outdated HW for Asean market.


Personally for me X90J is clear value for money choice for LCD considering Sony's PQ rating and Google TV os.
I bet this U7G price wont be so cheap, if just 1k difference I think better go for Sony.

So Hisense Malaysia officially announces the U7G through their Facebook post, with a YouTube link. The video says nothing much and is a copy from the European EUFA campaign.

It's interesting that they use sports as U7G's position in their lineup. One would think they would market it for gamers as well, considering the gaming features.


The revised product page is kinda interesting.

HDMI 2.1 slide is no longer there (though I have it hot-linked up in my post). The spec sheet still says 4 HDMI 2.0 ports.

Also gone is the mentioning of dimming zones. There is local dimming but they don't mention the zones. Perhaps because there are the 55" and 65" models, they don't want to put the number there. But not helpful. To be fair, the product page for the US version is similar. No mentioning of dimming zones. On Reddit, Hisense Canada says to be confirmed, the 55" has 70 dimming zones and the 65" and 75" has 90. Previously, Hisense Malaysia listed it as 90.

FreeSync is no longer mentioned. VRR and ALLM are still highlighted.

Wide viewing angle is also not mentioned, which is a good thing. It might hint at VA panel being used, just as wide viewing angle hints at IPS panel being used.

Still using VIDAA. There is a slide that says integration with Google and Amazon through the RemoteNOW app. So because of the two, I think the Google Play Store will be available in VIDAA.

And no word on price. Hisense Malaysia might be preparing the pricing structure with their marketing promotion along with the 2021 brochure. I don't think they're bringing the U9DG here so U8G might be their highest end product before their laser projector.

i don't think MY U7G model will be similar to US spec except the OS (VIDAA vs Android).

US's U7G comes with quantum dot, but MY one is missing out this info in features and specsheet. Besides, accordig to Hisense MY naming convention, quantum dot model comes with "Q" (eg. U800QF).

Just my personal guess, i also hope i was wrong about this.

This post has been edited by pcteck19: Jun 5 2021, 11:40 AM

Hisense UK already launched U8G series (55/65U8GQTUK)
https://hisense.co.uk/tvs/all-tvs/u8g/

178 viewing angle meas IPS panel?
Peak brightness is down to 1000nits (US 1500nits)
4 x HDMI 2.1 ???

There's definitely a huge difference between the US/Canada version and the rest of the world. Probably due to the panel supplies. This is unfortunate. We'll see what Malaysia gets with the U7G and U8G. I can only hope that we get the 10-bit QD VA panel.

EDITED: Yeah, 2 x HDMI 2.1 ports with one eARC port, and 2 HDMI 2.0 ports. I think that's the standard for the 2021 ULED models.

What's weird is that Hisense UK announced the U8G while Hisense Malaysia announced U7G.

With regards to Quantum Dots and naming convention, Hisense seems to want to simplify it this year depending on how strong the Q branding is in which market. Who knows?

And with regards to U7G not having QD, I don't know. Maybe. The US version has it on their U7G line. The UK website has it on the U8G. The H9G (US), the U8QF (UK) and U800QF (Malaysia/SEA) have the same QD panels with different features (Android vs VIDAA) and base stands.
Maybe Hisense Malaysia is only not mentioning QD in the U7G so that it doesn't cannibalize the U800QF stocks that it still has.

Again I think after the current EUFA campaign is done and Hisense Malaysia releases the U7G and the U8G - maybe even the U6G, we can know about QDs, panels, bit depth, brightness and pricing. Once the they are in Harvey Norman stores - I only seem to see new Hisense models there - and the demo mode runs, we can know for sure.

Right now Hisense, TCL and Xiaomi have to establish themselves in the Malaysian market as a reputable, low-to-mid end manufacturer to survive. OEM manufacturers are already pushing their 4K TVs in the market. Xiaomi priced itself out with the Q1 75. TCL is sluggish to react to market changes.

This post has been edited by writesimply: Jun 6 2021, 01:18 PM

i thought MTK SoC solution up to 2 x HDMI 2.1 only? Even US U8G also 2 x HDMI 2.1 only.

if not mistaken, only Samsung and LG designed their on chip, the rest taking from Mediatek.

This post has been edited by pcteck19: Jun 5 2021, 08:31 PM

You're correct. 2 HDMI 2.1 and 2 HDMI 2.0.

Every type of screen mostly label themselves as 178/178 thesedays .

It doesn't necessarily indicates the type of screens they are .

It is just to say you can view their screen up to 178 degree off axis , which doesn't mean crap because they don't tell you how good it looks off-angles.


U8G is VA .

Sometimes the incompetent local dimming , which causes major blooming artifacts and shallow black will convince you otherwise particularly when comparing beside Sony and Samsung's .
It is a textbook example of how you got better hardware yet you score lower than the rivals because you lack the experience .


One more thing , don't read the specification because it listed the TV as having no wide color gamut .

U8G does has WCG , else why would it apply Quantum Dots layers in the TV .

It simply means even their website staff doesn't care enough to list the correct spec sheets for their own TV .

Maybe they should spend some money into actually hiring tech-savvy ppl , instead of paying silly YT channels to shower their TV with absurd compliment .

This post has been edited by Convael: Jun 6 2021, 02:49 PM

Anyone could advice what's the different between Hisense A7400F (55 INCH) and 55E6F... Which one is better?

Cannot find the webpage of the E6F range even on Hisense's site. Try to compare them on Hisense's store on Shopee/Lazada listing.

From my comparison, they look the same, except that the A7400F is a new range, it has Android OS and it has Dolby Vision. If you don't intend to buy a separate Netflix-certified Android box, go with the A7400F. Proprietary TV OSes are often slow in updating or adding apps, like Disney + Hotstar.

Yeah.... I can't find the E6F series from Hisense official website /catalog.... It is only in their lazada/ shopee Hisense official only.....

Looking at the specs wise.... A7400F is better right?

Found this, who are the Hisense Authorized Dealers ?
Me wanna pre-order....
Please advise.
Thanking you in advance.

OK plan cancelled. Looks like it isn't the US's U7G model.
Not 120 Hz panel. Just 60hz panel with ULED and Local Dimming.
Not bad but kinda disappointed.

https://www.displayspecifications.com/en/co...ison/982d1af785

Thanks for clarification, some vendor they do state they are using VA or IPS, but apparently Hisense doesn't.

Indeed, Hisense datesheet format are different across countries (US/UK/AU/MY), they didn't standardize the layout and infromation.