Please , do show us your " test results " . And none of those heavily sponsored "review " from certain MOFO channel .

I am sure everyone would like to see how do you literally bypass the law of physics and manage to make an 8 bit screen getting better gradation than native 10 bit in a commercial display industry .
If you want to promote your TV , that is fine . But when you are making outrageous comparison , at the very least remember the specs of your TV , or in this case - win a nobel prize first .

I am getting rather sick of many of these so called " influencer " , who are taking big cheques from brands only for positive reviews .

I don't have any problems with people promoting electronics , it is part of the cycle .
But these people should definitely stop reviewing TV .  They simply don't know what , where or how to look .
At the same time , some people like OP who doesn't know enough but care enough to go thru half of these review and start joining the club .
This is worrying because it is jeopardizing the professionalism of the industry . 
I put together some pictures to show people why a certain MOFO channel is terribly wrong .

A reminder , Pictures / Videos are never a good way to evaluate Picture Quality but in this case one of them is so off the track where you can instantly see the difference .
Let's talk numbers first .
These 2 TVs are in film-maker mode , which means they are in their most accurate preset .


Yellow is the reference , we can see that the QN90A is tracking the PQ EOTF chart fairly well .
While Samsung is not 100% adhering to the standard they have gotten a lot better over the years .

Hisense , on the other hand is completely OFF . They are excessively brightening PQ EOTF standard trying to make an impression.

I am sure many are wondering , isn't brighter better ?
Rtings said so , MOFO said so . Since they measured 1700 nits on both TV yet the U8G is cheaper , it must be better .
Of course that is not the case . The U8G paid dearly by not following the standard.

Accuracy plays an important role in determining Picture Quality .

Let's look at the price U8G paid to keep up with QN90A , beside the $$ they have sent to the influencer's pocket .



Result of overly brighten pictures , Hisense is unable to control its local dimming system efficiently .
Hence you can see raised black floor , shadow details are washed out , contrast ratio also took a big hit .

At the same time ,  small highlights look less impressive because its surrounding " zones " have reduced dynamic range  .
There is no way to fix this , not even via calibration .
There is more .
Let's look at the colors .


Colors look more dynamic , more saturated and eye-popping on the QN90A  .
Other the other hand , on the U8G , everything looks like Neon colors .
At the same time , colors look more washed out , some color textures are overlapped .

The difference is even more staggering in real life because of the limited dynamic range a Camera can capture .
In a nut shell ,  even if two TV have the same specs there are huge difference in how the brand is using their decades of experience to finetune pictures .

Unfortunately the same can't be said for the likes of  H... , S.... , HW.. and X .....
Where they spend a majority of their budget into advertisement instead of R&D .