MEDIACORP STRENGTHENS BRAND PRESENCE WITH LAUNCH OF REFRESHED LOGOS AS PART OF VIBRANT NEW VISUAL IDENTITY
The unified look of the new logos aims to drive all audience interactions and communications back to the Mediacorp brand to showcase the extensive reach of our entire media network.
Singapore, 16 January 2023 ā As part of its continual efforts to deepen engagement with audiences, Mediacorp will roll out refreshed logos for its suite of digital, free-to-air and audio platforms and products on 1 February 2023.
The striking new visual identity will consist of Mediacorpās āMā prefix featured prominently in the individual logos, each rendered in a sleek, single or dual-colour scheme. This eye-catching design aims to drive all audience interactions and communications back to the main Mediacorp brand, strengthening its collective presence and showcasing the extensive reach of the entire media network through a harmonised and unified look. Please refer to the Annex for the list of logos.
In keeping with the rich heritage and strong brand equity Mediacorp has built over the years, the core design of each individual product has been retained but updated using a bold approach for maximum impact in todayās digital-first environment. This has been achieved by streamlining the logos using a modern and mono- or dichromatic 2D effect, while maintaining the composition and colour palette of the products ā signalling Mediacorpās continual evolution in staying ahead of new trends and technologies, while staying true to the brand that audiences are familiar with.
Together with the refreshed logos, Mediacorp will also be introducing the Mplifier, a new set of graphics to further amplify the association between the Mediacorp brand and its products. The Mplifier ā a stylised upward-pointing arrow forming half of Mediacorpās āMā prefix that is meant to convey the brandās constant strive for progress ā will be applied consistently across all platforms, communication channels and marketing materials as a unifying visual cue for Mediacorpās products.
Oliver Chong, Head, Marketing & Communications, Mediacorp said: āThe bright new design of Mediacorpās refreshed logos is a visual representation of our purpose as the national media network in delivering new experiences and compelling content built around our audiencesā consumption preferences.ā
Added Mr Chong: āThe design is fresh and familiar at the same time, achieving the best of both worlds ā driving a consistent overall brand narrative, yet retaining the robust brand equity we have nurtured over the years. We hope the collective impact of the logos will reinforce Mediacorpās role in engaging audiences across all touchpoints in their lives, and convey our constant efforts to connect deeply with our communities.ā
To familiarise audiences with the fresh look, the logos will be soft launched on 16 January via on-air channel bugs, as well as via GIFs and videos across the respective social media platforms. These animations will depict the transition to the new logos, before the visuals are officially launched on 1 February.

The TV logos will have the most massive changes observed since 1994 (Ch5), 2001 (Ch8), 2010 (Suria), and from the start of channel (Vasantham/Channel U). With the new corporatized logo, there is no need to add "mediacorp" anymore on the watermarks as the M will serve the purpose. Feels like the return of the SBC era in the 80s when they use corporatized logos on their TV channels. The contents are still the same old offerings as they offers today. In 2 weeks time the logos won't be the one that we are familiar of anymore. Well if you are going to do a massive rebrand, why not do so on one shot on 15 February as it is going to coincide with 60 years of TV.
Radio logos are the least affected (in some cases, they just slightly modified it to include the M). Other Mediacorp products in Singapore can't escape the fate of being corporatized with a M too.
Interestingly, they didn't modify the logo of CNA/CNA 938 at the same time though despite the massive rebranding exercise involving almost all properties of Mediacorp.