Today, one of the customers asked me about Nesh filters. I had no idea, so I went to research and I was... shocked. I did not want to just send info to the customer, since that could be just me being biased. So I decided to post it here.
This could be an interesting case study of gimmick filled system. (System is probably ok, I do not know and never tested it. I am basing my conclusions on information available on their website only.)
First of all, there is no information on their website where the products are made, is it their products, are they just marketing agency? Because from their history it seems that they are not water specialists but marketing people (which shows very well below).
Then, I opened their first product, Nesh Qoozo.
http://www.nesh.com.my/index.php/en/produc...care/nesh-qoozo Right away, we see "ozonations, highly effective carbon, energizing(!) ceramic" and of course "alkaline". Already plenty of gimmicky words, but let's see what they actually do, they pretend it is 13 stages (text in italic is copy paste from their website (I put it under spoiler, since it is too long):
» Click to show Spoiler - click again to hide... «
Stage 1 - Ceramic Filter: Filters mud, rust, heavy metals and micro-organismsOk, nothing wrong so far, except that having ceramic as stage 1 is a horrible, horrible idea. Ceramic itself is an evil filter, but as stage 1 it gets all the dirt, gets clogged quickly, is not washable, but to be fair, Nesh is not the only one who chose ceramic as stage 1. Usually, the comment from the sellers of these systems "bro, you must have PoE". My answer is: "No bro, you must design your systems so they do not get clogged in 2 months"
Stage 2 - Activated Carbon Block: Filters chlorine and other harmful chemicals, Removes unpleasant odours, Improved water textureWhat? HOW? WTF??? What is water texture? How does carbon block improves is? How do you even distinguish improved from not improved.
Stage 3 - High Density PPF Filtration Layer Filters pellets and oil based materials.How on Earth did pellets and oil based materials even made it through ceramic and activated carbon (stage 1 and 2)?
Stage 4 - Highly Effective Activated Carbon Effectively filters chlorine and other harmful chemicals Removes harmful bacteria and organic pollutants Deodorises the waterHow does granular carbon remove bacteria? And why are there organic pollutants, chlorine and odor after stage 2? Carbon block was supposed to remove it all.
Stage 5 - Kinetic Degradation Fluxion – KDF. Only technology in the world to filter heavy metals including lead and mercury. Filters micro-organisms such as bacteria and algae. Prevents bacterial growthSo many lies, I do not know where to start. Lead and mercury are easily removed by carbon block, UF, Disruptor, RO and... YOUR CERAMIC STAGE 1! You just mentioned that above, that you ceramic removes heavy metals, now you're saying that only one IN THE WORLD to remove heavy metals is KDF?
Next, algae... how would it make to stage 5? Through a hole in the tube?
Stage 6 - Highly Effective Activated Carbon: Effectively filters chlorine and other harmful chemicals. Removes harmful bacteria and organic pollutants. Deodorises the waterAGAIN? See stage 4
Stage 7-8 - High Density PPF Filtration Layer Filters pellets and oil based materials.Isn't it one stage and not stage 7-8? And why do we need that, we still have pellets and oil in our water after 6 stages? No, what we have is low quality carbon and KDF being introduced into water, so that we now need another PPF to filter this crap out.
Stage 9 - Kinetic Degradation Fluxion – KDF. Only technology in the world to filter heavy metals including lead and mercury. Filters micro-organisms such as bacteria and algae. Prevents bacterial growthAny reason why need it again? Stage 5 was not enough? How about you combine stage 5 and 9 into more dense KDF? Oh, then there would be no 13 stages I guess.
[IStage 10 - Calcium Ionized Clay: Releases activated calcium ions
that are easily absorbed by the human body. Mild alkaline pH 6.5 – 8.5 suitable for drinking and absorption[/i]
What's with the word "absorption"? Exactly which part of the body easily absorbs activated calcium ions? Google "activated calcium ion", there is no such thing.
How's PH 6.5 mild alkaline? 6.5 is acidic. Malaysia tap water is PH 6.9 to 8, so what exactly are we changing here??? Gimmicks?
Stage 11 - Energizing Ceramic: Releases infrared energy to break down water molecules into smaller and aligned water clusters to increase water absorption properties. Smoother water texture and sweeter tasteAbsorption again... What exactly is "water absorption" and why is it better to increase it? Any, even remote, proof at all that smaller clusters are any benefit (answer is no).
Stage 12 - Natural Mineral Stones: Extra minerals in water important to the human bodyExcept that these are flushed with urine at best or end up in our kidneys. Water is not a significant source of minerals, unless you are ready to drink a bathtub full of mineral water. 100g of milk has more minerals than few gallons of mineral water.
Stage 13 - Ozone Circuit Board: Life Water that passes through 12 levels of highly effective filtration is then synthesised with ozone to create Life Ozone.And now the biggest flop of all! Ozonators are banned in many US States and for good reasons. Ozone (O3) is toxic, it is only used at water treatment stations because by the time it reaches consumer, it decomposes to O2. It does not give water a miracle property of becoming a sterilizer and allow you to wash hands without using soap (I did not make it up, it's their claim) Unlike alkaline water, which normally does not do any harm (but does not do any good either) if not consumed in excess, ozonated water is actually dangerous. Can read more science about it below:
http://www.chem1.com/CQ/oxyscams.html Overall, I have no idea how much Nesh costs, where is it made (and why it even exists). It is just an exaggerated example of gimmicks, water pseudo science and marketing ploys. "13 stages, alkaline, ozone, life, structured, clusters"... as if they were trying to pack as many gimmicky words in this as possible. System was designed by marketing guy and not water specialist guy, that is for sure.
This post has been edited by hestati: Jul 14 2018, 05:03 PM