Pavilion Bukit Jalil is the name of the mall.
It is funny that people are comparing to Pavilion Kuala Lumpur (which bears our capital city name) and even Mid Valley City (which has two malls btw which needs to be distinguished).
Pavilion Bukit Jalil is created to serve the future suburban population of southern KL. It is managed by the same team (Joyce Yap's team) of the successful Bukit Bintang version, which itself has majority of tenants in the mid-to-upper segment. The mid-to-upper segment do not have enough space to expand in Pavilion KL. Luxury tenants form a smaller percentage in Pavilion KL.
An example of tenants from Pavilion KL that would make good impact here in Bukit Jalil are in fact, the KL's anchor tenants such as Parkson, Food Republic, Golden Screen Cinemas, Red Box Plus, Mercato, Harvey Norman, Stadium and Forever 21.
Mid Valley City is geographically "unbeatable" because it is the mid-way of PJ and KL, hence the name "Mid of Klang Valley". And it is an established hub on its own... which took them over a decade to be in that position.
Pavilion Bukit Jalil may serve the population within MPSJ, which has a living population of over 1.2 million - which is bigger than MBPJ. Pavilion Bukit Jalil's closest competitors would be Sunway Pyramid (which will expand) and IOI City Mall (which will expand), besides future malls such as Paradigm Kuala Lumpur in Taman OUG. We understand that IOI Mall Puchong will be revamped, upgraded and expanded in the coming future hence this is also a potential competitor to watch.
The positioning of Pavilion Bukit Jalil is the "shopping within a new experience in mall design" and it will not be surprising if it can pull in some attractive tenant mix. Besides that, there is an intention to make Bukit Jalil accessible to expats and tourists as well, since Bukit Jalil is earmarked as an international zone under DBKL KL2020 Draft Plan.
To do that, quality office space and hotels will have to be built, and Bukit Jalil City is planning future hotels (2 small blocks) and office development. Any "Grade A" offices here could become a competitor in pulling some tenants from Cyberjaya. Services based startups entrepreneurs may have good environment at Aurora Place/REV.O whereas trading based companies may take the office floors of the signature shop offices.
well said.