QUOTE(BlackG @ Jun 22 2019, 12:05 AM)
hi bro, u know how legit is 77diamonds?
link:
https://www.77diamonds.com/Yea. Heard about them before. I think they are pretty legit, but I am guessing that they are not owning any of those diamonds. They are probably running on virtual inventory as well.

Here is my thought and some things to share:
If you are buying from virtual inventory, I think the safer and better route is to buy from ZCOVA. Yes, I am one of their affiliates but even if I am not, I will still suggest them, simply for a few reasons, but the main one is that they can price match. Other reasons include the fact that they own their own showroom, they are not renting it. So it is highly unlikely that they will run away. Before they started off ZCOVA, they are already managing a successful business there so I can say that you are in good hands. Of course, I am not saying all business will remain that way, but I am pretty sure they are one of the stronger ones in this industry. They are also very comfortable to talk to and they are not pushy at all. Good people.
Lastly, I always compare them with other source for diamonds, but due to recent unfortunate event that happened to one of the US vendors Enchanted Diamonds that run on virtual inventory that is now facing bankruptcy due to reasons unknown, and declining to answer to customers that actually paid tonnes of money, so yes, as far as Virtual Inventory vendors are concerned, it is better to look for ZCOVA. They have way more extensive virtual inventory that what is listed online, so I would recommend people to just contact them directly via Facebook or WhatsApp. Even better, arrange a session with them to meet up at their showroom.
Of course, this is limited to those vendors that use Virtual Inventory. Other vendors like WhiteFlash or Brian Gavin Diamonds or High Performance Diamonds and anyone similar, that hold in-house stones using their own cash flow, those are always legit to me because the item is always available for sale, and not drop shipping. So you are good to go with those guys too.
We also have another new vendor in Malaysia local scene, called The Gem Tribe. The co-founder used to work with one of the brick-and-mortar stores in Malaysia and now she is starting a new company that seems to offer some pretty good value. She is not really running on virtual because she handpicks diamond from some local supplier that holds some physical stones in their inventory. This is how they are different. Meaning, you are guaranteed the stone is available for purchase. As for price, they seem pretty price-friendly too. What I really like about them is their ring settings and jewellery design. Either they are very good at photo-shooting or instagram filters, or they are simply doing some very good stuff, but I am very impressed by their work. So impressed that when I showed their instagram to one of my friend that bought a diamond from WhiteFlash, has actually taken his diamond and let The Gem Tribe to set it.
We still have iDo Jewellery in Bukit Jalil, which I think again, it is quite a safe choice for diamond purchase. Her settings are gorgeous too btw. A forumer actually went to visit her at a cafe and her the diamond that the forumer is looking at actually impressed him. She also used IdealScope and ASET on her diamonds, like how AGS vendors do it. So extra points of that. Price-wise, not the cheapest, but not the most expensive. Good balance if you prefer to have local vendor to provide you custom service.
So we still have Memory Jewellery. This is also another one that is strong enough to stand on their own feet. Lifetime free polishing for the rings. Easy to work with, easy to talk to. But recent expensive quotation for a 6 prong rings actually surprised me, but nonetheless, for smaller diamonds, the price should be pretty standard and affordable. Last known is that their supplier for diamonds are pretty limited but that particular supplier is actually a pretty good one. So you can still ask them for a quote.
Tailored Jewel - Full virtual inventory guy. Boss Ethon is the best at keeping promises including money-back guarantee. His ethics and willingness to surprise me make me feel like an asshole when I return my setting to him due to an isolated case. Due to his high integrity and excellent prices, it seems that he is enjoying a pretty successful business now. You can locate his store in Atria shopping mall at Damansara Jaya, next to MNG.
Frou Frou - Don’t think their price is cheap. But if you want someone beautiful to serve you, I think is worth a visit. Man, i feel like a pervert lol. But nonetheless, the boss is friendly to talk to (on WhatsApp) and pretty responsive. She is also very beautiful to look at (by my standard). I think she has a showroom in KL and Penang.
Others - W Jewellery, Eumacyo Jewellery (quite long already this company), Stretho Fine Jewellery, Boa Jewels, Pointers Jewellery, and much more. The list can go on and on forever. But those they are listed above with extra description are some of the companies that I have more engagements before.
Of course, brick-and-mortar stores are a good choice as well, if you want the peace of mind. I used to think that their price are expensive and whatsoever, but then, considering they have to pay the high amount of rental and pay salaries and commissions, and stocking up stones, and etc, I won’t say they are ripping you off. Just that, the stones have to be priced that way to cover their cost.
All right, that’s all for sharing. Let me know if you need any help in finding your stone.