http://www.theedgemarkets.com/my/article/c...t?type=PropertyCity & Country: Cover Story: Strategic location to help boost development
UEM Sunrise Bhd ( Financial Dashboard) and Sime Darby Property Bhd formed a 50:50 joint-venture company in 2010 to build mixed-use development Radia @ Bukit Jelutong. But it was delayed for several years as the partners had to iron out some issues, including approval for the master plan from the authorities.
Sime Darby Bhd group chief operating officer and Sime Darby Property managing director Datuk Abd Wahab Maskan had said in 2013 that as the 20.95 acre development site comprised three parcels, it was taking time to fine-tune the design and get the relevant approvals.
Finally, in April last year, the joint-venture company Sime Darby Sunrise Development Sdn Bhd launched Radia Residences — the first two residential blocks of the development’s Phase 1. Take-up so far is over 90%.
Upon its completion in 2018, the RM1.6 billion development will provide shopping convenience and easy access to services for the 40,000 residents and working population in Bukit Jelutong .
“This development is aligned to Sime Darby Property’s journey of innovation, from a developer of townships to a developer of themed, integrated, transit-oriented and niche developments,” Wahab had also said. “We are creating a well-planned, well-executed integrated development with retail, commercial, office and lifestyle aspects that will enhance convenience and economic activity in and around our Bukit Jelutong township.”
The development was inspired by “faubourg” — an ancient French term that roughly means “suburb” — in which concept a whole neighbourhood has a special character. So, Radia @ Bukit Jelutong will be exclusive and cater for the everyday needs of its residents. It will also comprise wide pedestrian spaces and a retail promenade with a resemblance to Las Rambles in Barcelona, Spain.
The name “Radia” itself refers to the Latin radius — a line connecting the centre of a circle to the outer edge.
Designed by French architect firm J+H Boiffils, the development will look like a hand fan with a fusion of Mediterranean and Asian themes. “We decided on a Mediterranean concept as it is warm with a strong sense of community,” says UEM Sunrise chief financial officer Azhar Othman. “We want to promote outdoor living with style, such as La Passeggiata, which is the art of evening strolls, and space where people can come together to relax.”
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An artist’s impression of a 2-bedroom unit Photo by Sime Darby Sunrise Development
The low-density Radia Residences consists of five blocks of 640 units with layouts of 1-bedroom to 4-bedroom and a 4-bedroom duplex. Their built-up is from 695 to 2,126 sq ft while their price ranges from RM552,500 to RM2,948,400, or an average of RM790 psf.
Besides the residences, there are four acres of facilities that include orchid gardens, a jogging track, luxurious spa tools and serene koi ponds. There will be 24-hour security at the main lobby of every block and each will have a separate entrance that can only be accessed with a resident card.
The green features of the development include energy-efficient lighting in the common areas, water-efficient fittings and rainwater harvesting. The units will come with kitchen cabinets, water heater, hood and hob and split unit air-conditioning.
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A 17ft-wide pedestrian walkway and 686 parking bays for commercial use are among the features of Radia Retail Photo by Sime Darby Sunrise Development
The retail component — Radia Retail — comprises 152 one, two and three-storey units. Their built-up is from 376 to 2,779 sq ft while their price is from RM1 million, or an average of RM1,100 psf. A 17ft-wide pedestrian walkway and 686 parking bays for commercial use are among the features.
Radia Offices, meanwhile, comprises 238 units housed in two 10-storey blocks. Their built-up is from 825 to 2,097 sq ft.
The boutique mall, the plans for which are still in the works, will feature mostly high-end shops.
According to Sime Darby Property senior vice-president Salem Kailany and Azhar, Radia @ Bukit Jelutong is in a strategic location that is accessible via the Guthrie Corridor Expressway, the North-South Expressway Central Link (ELITE), the New Klang Valley Expressway (NKVE) and the proposed Damansara-Shah Alam Elevated Expressway (DASH).
It is also within walking distance of the Guthrie Golf Academy, Skytrex Adventure Park (Section 8, Shah Alam), Stadium Shah Alam and the Bukit Cahaya forest reserve.
The nearby universities include Malaysia Institute for Supply Chain Innocation University, KDU University College, Glenmarie and the UiTM main campus while the malls in the vicinity include Setia City Mall in Setia Alam, Empire Subang, Subang Jaya, and Subang Parade.
Radia @ Buki Jelutong is just a 15-minute drive from Setia Alam, Subang Jaya, Shah Alam and the Skypark Terminal while the Kuala Lumpur International Airport is 45 minutes away. “It’s so convenient,” says Azhar. “I reside in Seremban and when I have to make my way down here, I use the ELITE, which takes me less than an hour.”
UEM Sunrise and Sime Darby Property are targeting single young individuals looking for an affordable home that comes complete with modern conveniences and is close to the workplace. They would include the lecturers from the nearby colleges and universities and employees of Subang Airport.
“I believe this is a good location for young couples and families looking for a balanced lifestyle and an ideal place for children to grow, for upgraders from the nearby towns that are overpopulated and congested, and for parents living in Bukit Jelutong who are buying for their children,” says Salem.
Azhar adds that Radia @ Bukit Jelutong is also ideal for retired couples looking for a safe place with a slow pace of life and investors looking for niche developments with a strong concept and architecture. “So far, we have registered buyers from F&B, pharmaceutical, optometry and consultancy firms, among others. As for the offices, we have to launch the retail component first but we are looking for en-bloc buyers who want to relocate or set up a business. These may include educational and private medical operators.”
As the development is stratified, its management will eventually be handled by a committee comprising its residents.
The sales gallery for Radia @ Bukit Jelutong is scheduled to be officially launched on March 28.
Read More at
http://www.theedgemarkets.com/my/article/c...t?type=PropertyThis article first appeared in The Edge Malaysia Weekly, on March 9 - 15, 2015.
This post has been edited by Babizz: Apr 3 2015, 09:30 AM 
Sep 12 2013, 09:46 AM, updated 9y ago
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im guessing only 
but because the directors are buying there too, rest assured it won't go down that easily 
yes, industrial area, surrounded by big factories/warehouses) which is in BJ east, BJCC is in the BJ west, both separated by Gurthrie. Refer 
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