A post from Samsung
https://plus.google.com/1002595009867110597...sts/RaoYeCoaRB6Last week we unveiled the GALAXY Note 3: a smartphone that makes the user’s everyday routines easy and joyful. But did you know that user insights (yes, you) played a vital role in how the GALAXY Note 3 was developed?
At the consumer research arm of the mobile division at Samsung Electronics, we identify valuable insights and package them into comprehensive solutions that resonate with our consumers as true benefits.
A rigorous process goes into the development of our products. With the GALAXY Note 3, development of the device was informed by the feedback we received from our GALAXY Note II users. We carried out qualitative research and quantitative surveys with GALAXY Note II users across the globe, and the insights we uncovered can be placed into three categories: Who, Why and How.
So who bought the GALAXY Note II? The young and trendy user with a large social footprint.
Our research tells us that the gender ratio was fairly balanced, with over 70% of GALAXY Note II in their 20s and 30s. This group belongs to the middle income level, with nearly half being professional or white-collar workers.
Now that we know who purchased the GALAXY Note II, we wanted to find out why.
Three reasons stood out: the large screen, S Pen features, and brand and product reputation. Hardware performance and software wraps up this top-five list. The generous screen provides an excellent on-the-go experience with the ability to see more in greater detail. The S Pen, on the other hand, enables a unique productive function. With the GALAXY Note II, users can do more.
Having this information is great, but what was even more beneficial was discovering how people were using the Note II’s functions. It turns out that the features enabled with the S Pen - such as Pop-up Note, Air View, and multitasking with Multi Window - dominated the list.
It was clear to us that not only are users buying the GALAXY Note II for its unique features, but they are also using and benefiting from them on a daily basis. So what do we do with this trove of data?
Naturally we had to ask what users’ expectations for the next Note were. We know that with the GALAXY Note II, users feel more informed; they stay productive and efficient. But with the next model, they wanted to be able to do more with a larger screen and use the S Pen in an even more productive way on a device with a premium design.
Our answer is the GALAXY Note 3.
Posted by Damian Koh, editor, Samsung Mobile