that's why nowadays got so many projects with eco concept haha...

Ya no wonder u survey2 tirelessly hahha

Branding in Real Estate: How Do You Determine Value?
posted on Aug 26, 2013

LV, Prada, Hermes. A mention of those 3 brands to a relatively fashion-savvy lady on the street and she will be able to tell you enthusiastically about the differences and why they are willing to fork out money for those bags. From signature design to outfit colour and style matching. I personally find it hard to distinguish the above mentioned brands, thus making the task of placing values next to impossible. Obviously the practical element of the bags is not the significant deciding factor of the price tag as they are determined mostly by intangible or perceived values. Same goes to real estate products. Do you know what you are paying for?

For the benefit of those who are in the same position as me: LV bags sells for around RM2,000 for their popular Speedy bag. Prada bags range around RM6,000 and above. Hermes bags comes with a price tag of RM30,000 and it only climbs higher!

Fortunately for us, “Branding” in the context of real estate is easier to comprehend. I have simplified the key concepts of Branding in real estate that determines value in this article to assist my readers in their future endeavour. Be it a purchasing decision for the buying public, or a branding knowledge for the developer.

Product Branding: Differentiation

We start off with the simplest and most basic of a product presentation. This is the very image of the product. Try and recall a particular property product and the very first time you encountered it. Be it in the papers, buntings or sales gallery. The identity of the product is presented to you. As the sales team highlights all of the product’s unique selling point, keep in mind that these are all the points you are paying for. Differentiation of products can come in numerous different angles. To name a few: Building architectural design, uniquely themed townships, lifestyle living, harmonious community.

Example: Selangor Dredging Berhad's “Windows on the Park” @ Cheras South. The developer allocates 4 .2 acres of landscaped parkland out of its 8.9 acres development. Specifically targeting upgrades, the developer focuses on the idea of relaxing three-generations-living.

Locality/Region Branding: Area Affiliation

Location.The magic word in the real estate industry.Values of development lands are determined by its ease to access to commercial centres, recreational facilities and public amenities. Practical considerations aside, I want to point out that even a locality, township or region can be branded and used as a selling point.

Example: BCB’s Concerto project. Where is the project located?If your answer is Segambut, you are not wrong. But we don’t see the project’s location being presented as Segambut. Instead we have “Kiara North”, creating an affiliation to the posh area of Mont’ Kiara. Another example would be UOA’s Bangsar South City. The developments as a whole have been branded as Bangsar South instead of Kerinchi. The best example for a region branding would be Iskandar Malaysia. The branding of Iskandar Malaysia is so strong that often the first question potential buyers pose to the developer is whether the project is withinthe boundaries ofIskandar Malaysia.

Developer/Personal Branding: The Branded Developer

Every real estate product is unique and so is the position of every purchasing individual. There are so many considerations to be taken into account prior to a buying decision. It will be easier if all the noise is silenced and there is only one question to be asked. Who is the developer?A brand name that guarantees all the right qualities in their product.

The Branded developer is well aware that above all kinds of branding, ultimately it is the brand of the developer itself that is of utmost importance. It is invaluable to the developer to have their own followings of repeat purchasers. To do so, he must ensure to provide a high standard of services and products. To mention some examples: High finishing qualities, product delivery on time, initiative to organise functions for the community to get together. In return of peace of mind, the purchasers are willing to pay a much higher price. Beyond their products, they even enhance their image by sponsoring public events and give back to the community.

For the purchasing public, I hope the next time you reach for your cheque book;it becomes clear as to what you are paying for. As for the developers, go for the long haul and enhance your image. Everybody will win.

Looking at the shape of the land, WOTP has a natural shape resembling a rectagular/square which is considered best feng shui. These shape allow for a harmonious gathering and accumulation of energy......another plus point for WOTP owners???

no choice la boss, i'm just a shrimp in the sea so ma need to learn more from taikor like you haha...

Eco home will become more and more mainstream and embedded into the property industry. I think the terms 'eco', 'green', 'sustainable' are positive and attract interest in its properties. No matter how green, eco or sustainable a development may have been in its design and construction, it can only remain so if it is maintained properly.

spot on bro, that's why people was so attracted to eco concept projects or those with GBI ratings compared to more impt standards e.g. CONQUAS.

we can have 10 eco projects, but can all retain its 'eco-ness' 5-10 years down the road? it remains to be seen, especially here in bolehsia.

yape. picture example from One Menerung.
got some similarity with Verdi from top view.


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Bolehland....where you can have cows in a luxury condo! Is that why they hv such big units in One Menerung?

gotta give u a "LIKE" there especially the cow part haha...

i luv SH's landscaping concept but not verdi's layout... =/

This post has been edited by Skywing1981: Dec 2 2013, 04:49 PM

owners of luxury condo need not worry, generally, luxury properties are very well maintained...I m sure WOTP can retain its eco-ness for a long long time..........

Some studies has shown that green spaces improve community cohesion and social interaction...the aesthetic value it offers, create qualitative living environment for residents. Human health and mental health are also part of the social benefits of green spaces.
Green spaces also contribute to the sustainability of an area....energy savings, reduce atmospheric carbon dioxide, improve air quality and reduce stormwater run off.
Green spaces increases property valueAll things being equal, most people are willing to pay more for a home close to a green area, the green space this being the reason for an increase in the market value.
.Properties with lots of greenery and parkland has added values.

So which unit in wotp u have vested?

Yawor, aberdeen kor you also wotpian?
want ask you long long time liao which block and unit type u vested r?

This post has been edited by HELLO HELLO: Dec 4 2013, 05:41 PM

I went for a small unit in block B instead of the BMW. Good choice???
Seriously, I think is a good deal, taking into consideration of the size of the parkland, the landscape, the archways, the sculptures, the good building orientation, great floor plan, good amenities such as the olympic size pool, up and coming and well cares location and also area where green is also present.

I took the plunge! There is absolutely nothing as rewarding than having the perfect home.
Of course, the perfect home will only come materialize provided SDB deliver what they promises...I have faith in Ms Teh to follow through on her commitment, she want to shine in her customer's eyes....strong impression and trust are very important to a good developer.

You just don't take my words for it, please do some research on similar type properties and compare...are you paying too much on a psf basis, but beware, don't overanalyze a property and missing great opportunities.
Ultimately, it will have to suit your budget and your needs, there is no real sense of looking at it if it doesn't meet what you want.

i wish to own a WOTP unit too ..very attractive..

Wah.... Aber kor. U r the 1 in forum i knew...vested in block b. Hooray!! We got block b owner here!!

This post has been edited by HELLO HELLO: Dec 4 2013, 11:00 PM

I was a latecomer to WOTP....not a crumb was left in Block C...even the worst unit was gone....Block A left only the big units..beyond my reach....so hv to bite the bullet and go for a unit in Block B

This post has been edited by aberdeen: Dec 5 2013, 10:51 AM

congrats on your purchase, i believe it is a good buy