Avatar Already Top-selling Blu-ray Ever20th Century Fox Home Entertainment has announced that the Blu-ray edition of James Cameron's Avatar had sold 2.7 million units by Sunday afternoon, thus surpassing in four days the lifetime sales of the previous top-selling Blu-ray, The Dark Knight, which took over a year to sell 2.5 million units.
Overall, Avatar has sold 6.7 million copies on packaged media.The title has similarly smashed sales records in France, Germany and Japan, where around 60% of sales were for the Blu-ray.
Keith Feldman, general manager and exec VP of international for Twentieth Century Fox Home Entertainment, said: "The overwhelming day one sales in key international markets — such as France and Germany — confirm the strength and vibrancy of the market, as well as the overseas appetite for high-definition product in the home."
According to the studio, Avatar has sold more copies in a single day in grocery and drug stores than The Dark Knight did in those outlets over its entire lifetime. The title is driving the sale of Blu-ray players at Best Buy.
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Avatar Already Top-Selling Blu-ray EverAvatar UK Blu-ray Launched at London’s HMVAvatar has been released in the UK today, after enjoying an official launch event at HMV Oxford St yesterday, where Stephen Lang (Colonel Miles Quaritch) signed copies of the film and was on hand for a Q&A. HMV's flagship store at 150 Oxford Street, London, was transformed into Pandora to host the official UK launch of the biggest film of all time- Avatar on DVD and Blu-ray.
Customers received exclusive Avatar goodies, had their picture taken in the world of Pandora (using green screen technology), saw Stephen Lang interviewed live on stage, plus had the very first copies of the Blu-ray and DVD signed.

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Avatar UK Blu-ray Launched at London's HMVThis post has been edited by sKyWiR3pT3lTd: Apr 26 2010, 07:43 PM