QUOTE(mchw08 @ Jan 10 2009, 02:58 PM)
What i think is that, mattel and retailer do not care what collectors think? i mean how big is the collector market in malaysia? Do retailer even know what cars are in those cases besides thunt? They buy in bulk, if mattel gave them a buy 2 case free 1, u think they wont jump on the wagon.
If Mattel wanna clear stock, they just gave those incentives to retailer, and those retailer would just buy the shitload of them cases and put in storeroom.
Sell fin then replenish. if stock not moving, no prob, do promo lo.. cause they already get so many free cases of cars from earlier on. They still wont rugi.
They wont gave a danm if we collector cant complete the series. Why should they? $$ comes 1st in the business world..
just my few cent.. unless they can proof me wrong and do something about it.
You may have point there, Mattel and the retailers know nuts about what the collectors think about thier product. I'm not surprise if the fella in charge of buying toys from Mattel does not even know about waves, T-hunts, nice cars etc, Hot wheels = toy cars, simple as that.
Unlike Litt tak which distribute Tomica at least they know they cater to a different market whereby collectors with lots of money to burn will want the best and latest stuff from Tomica. Evo X, Subaru WRX and Nissan GTR all arrive within a short time from its release in Japan. HWs and MB meanwhile.. haih..
To be fair to the big retailers, the person in charge just need some input on what sells and what not. That is why I was compelled to write in the Jusco & MJ suggestion box that day, give them some input.
Remember, it is a case of Mattel needs Jusco, C4, Sogo and Parkson, not the other way around. Without big retailers buying from them Mattel's market share will be eaten by Hasbro etc.
Maybe I should write this thread's URL in the suggestion box to let Jusco know what cars are hot?
P.S: I just realized, I dun think the staff is that stupid bout HWs, otherwise why C4 MV got ghost that steals T-hunt? Maybe they diam-diam to marketing or marketing overrule them?