QUOTE(mH3nG @ Nov 30 2009, 03:14 PM)
Maybe because of this.The Star Monday November 30, 2009
Fledgling mobile phone operator P1 adds 36,000 subscribers
KUALA LUMPUR: There is no denying that competition has gone up several notches of late in the broadband space.
Industry players are scrambling for net adds, i.e. new subscribers via aggressive promotions and already results are showing for some.
4G WiMAX operator Packet One Networks (M) Sdn Bhd (P1) added 36,000 subscribers in its third quarter as reported in its financial results earlier this month.
P1, which launched its mobile broadband service last August, added 25,500 users in its first quarter ended March 31. It maintained 25,000 net adds for the second quarter.
P1 has stated that it is on track to achieve 200,000 subscribers by year-end.
When Telekom Malaysia Bhd announced its third quarter results last Friday, what was most significant was the further reduction of its broadband net addition subscribers to 28,000.
Last year, TM achieved an average of 53,000 net adds per quarter.
So it appears that P1, which is just over a year old and has a 30% population coverage (as at end third quarter), has beat the incumbent which has a 100% nationwide coverage.
Despite aggressive rebuttal campaigns, TM continued to see defections in the October to November period following P1’s launch of the controversial “Cut Already” campaign where it prompted users to “cut” their Streamyx service and opt for P1.
Analysts obviously find this trend disheartening for TM.
“We suspect TM conceded its dominant share of fixed broadband addition in the third quarter to a nimble and more aggressive P1,” said OSK Research.
“P1’s rise to fame in a short span of less than a year to capture 96,500 subscribers as at end-September is a feat in itself considering that it is a fledgling broadband operator and does not have the deep pockets of its rival,” said the research house.
Apart from P1, celcos like Celcom, DiGi and Maxis are also growing their mobile broadband services,
Celcom’s mobile broadband, for example, attracted an impressive 114,000 net adds in its second quarter ended June 30.
TM, however, is not sitting idle. In an earlier interview, group chief executive officer Datuk Zam Isa said the company would continue to put in a lot of effort to improve its Streamyx service on all fronts — network and systems, international capacity, staff skills and knowledge, and product and services offering.
Nov 30 2009, 07:07 PM

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