QUOTE(izwanikhsan @ Aug 13 2024, 07:29 PM)
Astro is planning to rejig their currently 15 confusing packages, according to analysts -
https://www.google.com/amp/s/www.nst.com.my/node/1090785/ampWhat? So they're planning to introduce all new packs again soon?
QUOTE
At this juncture, Astro has more than 15 package offerings, which have worked to confuse customers and hamper customer acquisition.
Moving forward, the group is looking to rejig its package offering to three different options with the lowest tier package to come on par with the most over-the-top (OTT) offerings at RM40-50.
HAHAHAHAHA...
🤣🤣🤣🤣 I like that they use the word "
confuse customers" in the news article, which is brutally honest in my opinion.
So, it seems to suggest that moving forward there will only be 3 packs? And the lowest price one is around RM40-50?
If yes, then Malay, Chinese, Indian? Then which race will get the around RM40-50 price?
🤨I don't think the 3 packs will be based by ethnic...
Or Basic, Sports, Movies?
Or what if I want both Sports and Movies? What If I only want Entertainment but don't want Sports or Movies?
Or, they will just make almost everything as add-ons, similar to Kids, Korean, News & Documentaries, where you just add it up separately according to your liking? How about streaming apps?
Hmmm ok... I wonder how are they going to repackage everything
I remember back then when they introduced the new packs in 2021, there were no such thing "Plus Packs" like Movies Plus Pack, Sports Plus Pack, and then later on, they quietly introduced Premium Pack 4, Premium Pack 5 and Platinum Lite out of nowhere.
I doubt that they will stick with their "3 packs" for long... Sooner or later they might introduce a few number of new packs again, similar like what they did back then, in the name of "strategic business decision".
Imagine now is 3 packs, then few months later, another X number of new packs, and then another X number of new packs few months later....
Why add new packs, you ask? Then they would say because the current packs "isn't performing well" so they introduce new packs to "cater those audience"...
And then few years later, they will have almost 15 packs like what we get today, in the name of
confuse customers 🤣🤣🤣🤣 Deja vu?
And then they announce, oh, we're going to introduce all new refreshed packs again, and then discontinue all the old ones.
Then the cycle repeats itself. If they're happy doing this, then....
If this really happens, then I feel like they seriously lost direction already.
Anyway, I think it's going to be "interesting" moving forward... Will see...
QUOTE
Hong Leong Investment Bank Bhd (HLIB) said while simper package offerings could increase customer's traction, it thinks it will also reduce the group's average revenue per user (ARPU).
If their ARPU is the concern, they could also push more customers to subscribe to Astro Fibre, then that could ramp up the ARPU numbers already.
Also, combine all revenue collected from NJOI and Sooka... I believe this is what they've been doing today.
» Click to show Spoiler - click again to hide... «
QUOTE
Astro's outlook to remain clouded despite plans to simplifiy packages - analyst
KUALA LUMPUR: Astro Holdings Bhd's outlook is likely to remain clouded despite moves to rationalise their product offerings to gain more customers.
Hong Leong Investment Bank Bhd (HLIB) said while simper package offerings could increase customer's traction, it thinks it will also reduce the group's average revenue per user (ARPU).
At this juncture, Astro has more than 15 package offerings, which have worked to confuse customers and hamper customer acquisition.
Moving forward, the group is looking to rejig its package offering to three different options with the lowest tier package to come on par with the most over-the-top (OTT) offerings at RM40-50.
"Despite its expertise in local content production, we view that the outlook may still be hampered by the major hurdle of softening advertising expenditure and weakening subscription," it said.
Note that subscription revenue has been the main revenue driver for Astro making up about 62-77 per cent of top-line for the past five financial years.
Astro's subscriptions fell 21 per cent per cent quarter-on-quarter and 12 per cent year-on-year for the first quarter ended April 30, 2024 to RM86.7 million.
HLIB maintains its sell call on Astro, with a target price of 23 sen a share.
Source:
https://www.nst.com.my/business/corporate/2...plifiy-packages This post has been edited by joshhd: Aug 14 2024, 12:20 AM