QUOTE(ijan @ Feb 23 2020, 05:46 PM)
Just like Seiko, they make low end watch, as wll as their super high end pedigree, Grand Seiko, Credor, but ppl always assume Seiko is cheap.
Just like Bosch, they make lower end, and their higher end. Ppl dun go their higher end sbb mahal. I have few Makita BL cordless, at the same price spectrum, Bosch EC is equivalent if not better. I got the Bosch GBH 18V-26, deciding against the Dewalt, Milwaukee and the Makita cordless ~1", the Bosch is the better quality (for the 1" cordless) even against the Milwaukee (IMHO, nanti milwaukee kaki marah) and the price/performance.
But generally, Milwaukee is the better quality if price is not an issue, that's the general understanding.
So to say, Bosch is Tier 2, even Dewalt as Tier 2. And Hilti and Milwaukee as TOP BUNCH is tidak berapa accurate. Hilti is just RARE in Malaysia, only contractor leasing/rental program itu machiem if im not mistaken. The other parts of the world, pick your weapon saja, and pay for it.
I cannot agree with you more with this. Everyone has his own opinion. Well known brands have the advantage of being elite and ability to mark up the price but not necessarily better than less known brand. You can see many reviews and comparison by people who used equipment on their daily work, especially the review by a bunch of pros and summaries all their opinion. There are clear winners on certain tools for certain jobs. Like Hilti was well known for its power on rotary hammer but there are pros that likes the Hitachi in term of comfort to hold when doing job.
The price/performance for me is not really hold true for high end brands. If you look at disassembled tools, you can see how good they are. Branded one has many series where the high end one use more expensive part, but the high end product line are actually not much higher in cost to build. In my job I am calculating and estimating the cost to manufacture the products, mostly on electronics and some on mechanical parts as well. Since Trump trade war with China, Milwaukee is one of the brand we are involved with.
Now many brands (if not all) are produced in China. The European brand such as Hilti was costly to produce part of it due to manufacturing cost in Europe. Even once produced in China, they will keep the price to keep the image

. As comparison, iPhone

This way company get higher margin for high end products being less in volume and a bit higher in cost to manufacture compare to mass produced popular lineups.
Some people buy high end product for reliability. Some people buy because they believe it is good. Some people buy for its name.
Worth to note that the price people pay for the higher end product is the insurance you pay for the warranty as well.