For me, just for me OK. Head to head comparison if I am now considering to buy semi-D within this area for my budget 1~2mio:
1) Semi-d from SEP is 1.8~2.0mil.
2) Semi-d from EA is 1.6~1.8mil.
3) Semi-d from PKNS is 1.1~1.2 mio.
4) Semi-d from Setia Alam, P11 is 1.2~1.3mio
5) Bkt Raja.......no need la....
Both 1) & 2) having same facilities: strata title, G&G clubhouse and so on. 3) is out of my selection as I dont like to stay in PKNS with certain reasons. If i am buyer, 1st impression is that SEP is more expensive. Buyer at this level will think again if SEP worth for money or not if compare with EA. If i am buyer i will not really care with the built up anymore but Status and Quality life of staying in semi-D at SEP or EA.....LOL.
Another Ok.. SEP has no low cost housing commercial link... but the entire this SA and SEP from SP Setia have similar houses also. For me to stay in semi-D or bunglo I would prefer not to have busy and noisy commercial building link or too close to the area. May be you have different perception and expectation. Just shared with you, i have not gone to Setia City Mall for more than a month time already. So it is not really important for me.
Being the ex-CEO of SP Setia, he knows well the marketing strategy and cusotmers expectation. So apply the same formula with some improvement that learn from mistake last time. Boost up the image of EA to same level with SEP then sell the properties slightly cheaper price than SEP.. That's your customers call now whether take it or not.
I think PKNS houses which are not built by PKNS eg casa sutra built by Mentari is a good bargain..good finishing, luxury land area, at much lower price than SEP.