DNA profiling sounds reaks of ethical issues. The only good thing to obtain the right to patent is to prevent evil conglomerate from getting it first. Of course this would be naught if TPPA is a done deal.

I like my water natural. 

if it has all the hyped up claims, then why are you still going into all the same claims?

A part about consumerism is hype purchasing as well. Create the hype, but make sure they are backed up with solid-proof.

so do you think they are not backed up with any proofs and why you still use the word "claim" if they have?

Looking for a few like-minded people to develop a product, based on an idea I have for a home-based water purifier system.

Before I begin, it should be stated beforehand that things should be done on pro-bono basis. We can meet on weekends to develop the concept. To purchase materials, we can pool money together too. All that is needed is your commitment and expertise.

A short description on the idea:

Pretty sure you've heard about (and have your own criticisms) alkaline water and other types of 'miraculous' water, energy-charged water, etc. and all the popular brands that cost upwards of thousands of Ringgit (e.g. A****, C****, D****). And most people feel that these are overpriced. Not only that, many claims of health benefits are hyped up and probably false marketing. Simply put, they are overpriced fanciful gadgets that probably do not work.

What I am looking to do is to create a similar water product that not only FULFILLS the hype, but is also affordable. Above all, the product concept and all claims should be backed up by findings in research papers. In short, I believe in the power of marketing HYPE, but at the same time being CORRECT and IRREFUTABLE; in other words I want to be the underdog that becomes a pesky challenge to existing corporations' principles and marketing standards.

Also, it would be based on irrefutable health and nutrition FACTS, supported by valid research.

I can't point out the specific type or example of product here, as that would be a hush hush for now; in short it's a home-based water purifier system, just like what you see in Malaysia. There are existing ones in the market already for this particular product I am eyeing, and I feel that we can copy them, and innovate on cost and production methods.

The workaround:

There are already a few live products in the market, but they are not widespread like your usual brands and marketing hype, YET.

I have identified the necessary supporting research papers for this cause. These include: A paper on lab experiments done to yield a particular chemical reaction, also papers on the benefits of such chemicals to the body.

I have also identified the existing product (it is already quickly gaining traction so we want to be fast). Will need to purchase the product, deconstruct it and make it better. Yes, this probably infringes some ethics and IP but this is how things work worldwide; not to mention we should innovate it so that it no longer infringes on IP, but also becomes a better product.

A short background on myself:

I am not a science guy, I came from business-related studies. However, being analytical, factual, logical, and correct is my game. My work requires me to be in regular contact with senior management of a number of leading corporations in Malaysia. Not looking stupid is among the first few rules in my playbook.

I have a knack for identifying new product trends too, related to health and fitness. Something that really works, not just a fad. Well, I'm not the first to see this, but I'm definitely among the first 5% in the market do recognize the importance of something and its potential applications.

For example, recognizing blue-light to be bad for our eyes after poring through some research papers, I couldn't find blue-light blocking glasses in Malaysia a couple of years back, but now they are selling widespread here, and you can see monitor brands coming up with low blue-light screens. Even lens companies like Zeiss have already started selling blue-light preventing spectacle lens. Again, should reiterate that I am not the first, but I am among the first 5% to identify.

My next prediction: DNA profiling and associated lifestyle adaptations to perform your best would be the next big thing. (This is unrelated to the topic at hand  )

The team required:

I have identified the following skill sets to be necessary for the success of the initial stages this endeavor:

(1) Good in chemistry, familiar with replicating lab experiments, e.g.
- Chemical engineer
- Chemist
- Final year/fresh graduate with the above degrees

* Required to read a few lab papers on a particular chemical reaction and try to replicate it, as well as study how an existing product in the market is able to do this, and how to make one by ourselves. Able to work with food-grade minerals.

(2) Good in electrical modifications, wiring, systems, and a knack for deconstructing and inventing, e.g.
- Electrical engineer
- Mechatronic engineer
- Final year/ fresh graduate with the above degrees

*To support the chemical engineer/chemist in constructing something that works as abovementioned, also to innovate in terms of how to make things cost cheaper, less bulk, more reliable, and new way of doing things. Perhaps integrating other solutions in the market such as piezoelectric. Resourceful and able to work with diverse range of materials including carbon filters, plastic moldings, stainless steel fabrication, river sand, etc.

(3) Someone in the health/medical line, e.g.
- Doctor
- Nutritionist
- Final year/fresh graduate with a science degree that is qualified to comment on matters relating to the human body/health/nutrition

*To consult on the factual accuracy and validity of the ideas in relation to health and nutrition best standards, to play the devil's advocate. In future to serve as a qualified figurehead of the team as the 'health and nutrition/science' consultant.

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Looking forward to your replies and comments. Do refer a friend if you think he/she may be interested. 

*distasteful comments will be deleted

Note: This piece of writeup is a work in progress, and I will edit it from time to time based on responses from fellow forumers.

That's part of the plan 
A part about consumerism is hype purchasing as well. Create the hype, but make sure they are backed up with solid-proof.

I personally like being sold hype. It's like, hey... sell yourself to me, I take pleasure in that. But make sure it's something solid.