Not my style. I've always been more stealth-wealth than all-out bling.
Don't need to wear watch also question already

Rolex watches have become a hot investment item in Korea, as it is getting harder and harder to find the luxury watches, due to restricted supply coupled with soaring demand.

At Diesel Mania, an internet forum on Naver for sharing information on fashion and trends, a user posted that he finally succeeded in purchasing a Rolex Datejust watch after a three-month wait. "At Hyundai Department Store on Sunday, there were 30 people waiting at 2 a.m. and 70 people at 5 a.m.," he wrote, as other users complimented him on his efforts and envied his "luck."

People stand in line starting before dawn to be the first customer to enter the Rolex shop in order to increase the possibility of buying a watch, but there is no guarantee that they will succeed. Due to the shortage of supply, customers here have been joking that they "only sell air at Rolex shops."

Some of those waiting in line want the watches for themselves, while others are buying to resell the watches, as they can make as much as a few months' salary by reselling them. Tired of waiting, some consumers have turned their eyes to second-hand ones, and some used popular models are sold at around twice their retail prices.

At online second-hand markets, one can find numerous offers to buy or sell Rolex watches. A Rolex Oyster Perpetual Submariner Date, for instance, is priced at 11.65 million won ($10,068) on the official Rolex Korea website. At We Watch trading, a used watch trading platform, the same model is sold at 24 million won.

Another seller was demanding 28 million won for a Rolex Oyster Perpetual Cosmograph Daytona purchased in 2017. At the official Rolex Korea website, it currently comes with a 21.24 million won price tag.

The shortage of Rolex watches seems to be a global phenomenon. Defining the shortage as a "perfect storm," Yahoo Finance recently reported that the Swiss watch sales were up 7.6 percent in July compared to pre-pandemic data. Sales grew 48.5 percent in the U.S., and 75 percent in China.

Despite the high demand, production has been restricted due to COVID-19, and Yahoo Finance reported that Rolex isn't likely to increase production to meet the demand. It noted that the watch maker is trying to create long-term value for clients instead of flooding the market and reducing the watches' value.

The strategy is evident when analyzing the business filings of Rolex Korea. It seems to put more focus on maintaining scarcity than on increasing sales or profits. It recorded 232.9 billion won total sales in 2020, which is down around 20 percent from a year ago. Rolex's operating profit also dipped by 49 percent to 28.3 billion won. Instead of increasing supply to meet the surging demand and pulling up the sales, it has been taking the totally different strategy of restricting per-capita purchases.

Hello,

Continuing this post here. I got some replies that it's zero chance to just walk into a Rolex AD and buy a steel sports model. Understood.

My question is, what options do i have? This would be my first Rolex (or any high-end watch) so I am not familiar with the grey market and the overall status of this. Could someone who has experience and own a couple of pieces take time and explain to a newbie?

Thanks a lot.

I think Rolex is an achievement pc that cannot replace by other brand . Other brand is not even near...

It’s in everyone’s bucket list for sure...

Sadly, unattainable now

Does watch importation attract duty?

Should give a chance for some (genuine) forummer here to own it..kasi chan..lolx

Took awhile, but finally arrived. Kasi #tumpangglamour a little bit. Happy to tick this off the list (for my gf). I think it is a pretty classic configuration; fluted, jubilee, indices.

I think this 2 dj41 paling cantik

Just to verify the authenticity lol. ya if deal AWG is same guy. Hourglass the guy reply me no stock already lol need put in waiting list. AWG if installment is via shopee lo. Already confirm with AWG manager that the shopee guy really do exist.

i already check with the AWG manager la, she said the watch is from AWG, registered by AWG also, the guy also personally from AWG. i see should be fine la lol. Hour glass slow abit no stock liao.
ah ok.. cos only shopee can do installment, don feel paying lump sum lol.   at least shopee can dispute if is fake.

seller told me ada lol. his list 3 now for hesalite, 7 for sapphire.

btw wat is the MRSP for moonwatch?

Which card offers 0%? My card suck hard and don’t have that facility with the ADs that I deal with so forced to pay straight up at the end of the statement month. I usually time my large purchases right after the statement close so I get 45 days before need to pay in full.

The much unloved 1159 now an allocation Pc..gotta wait til the cow comes home ..lolx

Chanel and many other brands also need ‘profile’ to purchase their classic stuff..

All joining the Rolex gravy train and keep steamrolling …

kamxia for agreeing with me, this what I'm trying to relay to ben tats all

even with benefit of doubt, as long u need to explain urself, its dodgy liao hahahaha

someone mentioned he wanted a Speedmaster Moonwatch right? Got both the Hesalite and Sapphire versions at Gurney Plaza Omega shop in stock now

even AD no discount for the moon watch meh?

my AD told me Hesa got ready stock, sapphire need wait abit

70-80% plp on sub pakai fake la