If I am SP Setia, who really targeted own stay buyers only and not speculators or investors, I would probably do the same strategy.
With a sudden SMS sent at morning and sales on the same day, the buyer who very keen to buy for own stay, will try all his or her best to go there with the hope of securing one unit. It may be a heartbreak for those working but unable to runaway with sudden MC or sudden half day leave or so ...
If they announce the ballot day which falls on 7 days later, investors / speculators would have plenty of time to prepare multiple cheques and asked staffs or volunteers to go que and ballot.
At the end of the day, my thought would be the SPS would be unable to please everyone with the heavy demand against a not so low supply.
But it could be paid off, if the strategy paid off with home buyers really able to secure their units instead of investors / speculators as these group might be feel too mafan, timing too tight, lazy to drive so far in sudden early morning and etc ...
I put myself into the shoe of a potential buyer, if I really wanna buy it for own, since the price is well fair compare to any other new landeds, I would do all my best to skip my work and try to secure a unit for future home.
If I am buying it for investment, I very hopeful to get one but I will put myself off if I needed to go NOW when the SMS arrives at wee hour or early morning.
Totally agree. I saw quite a lot speculators are actually only had the waiting list number, which quite a different from other property lauches which genuine home buyer are usually left with dust.
I suprise too see not many buyer asking about DIBS term and I found out, most of them are either dont know such term bcz they are just genuine home buyer without much knowledge in property investment or just doesnt care bcz the unit is just for their own stay. Great to see this.