QUOTE(ezmeer94 @ Jan 6 2013, 12:53 PM)
This is what I meant
Skoda/seat to compete with Toyota/Honda
Then vw to compete with ford etc
Then they have Audi to compete with merc/BMW etc
Later Lamborghini ,Bentley bla bla bla to compete with rolls Royce etc
So those who buy vw don't expect too much luxury from vw because they are not luxury cars
Not 100%. Skoda competes with Peugeot, Citroen, Renault, Fiat, but mostly Hyundai and Kia. These cars are a bit below average in terms of pricing, maybe a thousand or two. Seat is priced a bit above Skoda, but they don't really matter that much. I expect better quality and better design from Skoda than from Seat.
Ford, Toyota, Honda are on a similar level in terms of pricing (IIRC), although the Japanese really don't matter anymore. They are not very competitive, and sales are poor. Who would buy a Toyota when they can have a Ford? Only a few uncles may do so because they remember that Toyota was good quality, long time ago. These days rather average.
VW costs a bit more than these. Not much, certainly the price difference is not as big as it is here. People seem to perceive VW is of better quality, and you just can't go wrong with a VW. Is it as pretty and dynamic as a Ford? As exciting as a Peugeot or Renault? As comfortable as a Citroen? Nah. But it is a damn good mix built to very high quality standards, perhaps the best compromise there is, with good resale value, and (foolishly?) people think it won't go wrong. VW also offers all the latest gadgets, like lane assist, curve light, automatic light/wipers/brakes, adaptive cruise control, ... if the tech exists VW offers it (Ford does it too). Of course if you want these gadgets prepare to eat bread for a long, long time. (Yesterday I have managed to specify an A class, starting at 23000 Euro, to 36000 (bigger engine and DSG) to cost 54000! And that is not with all the options, just those I'd want! Doubling the price of a car just through the options list is quite easy to do).
Basically VW is a bit like Toyota here, just that, well, the cars are much better. There is always a car that in a certain discipline beats the Polo, Golf, Passat, Touran, ... but overall the package VW offers is very good.
In the Malaysian market they have managed to bring that image even further, and they are stressing they are German, since, well, I guess Germany has quite a reputation for cars, and they can get some of that shine from brands like Porsche, Mercedes, BMW and Audi. If only Ford, which in Germany is considered a local brand just like Opel is too, could do the same.
Here they could send Skoda to go against Toyota/Honda. In terms of design Skoda is quite elegant, uncle-ish. It is also offering tons of space for a low price, the quality is rock solid, the cars are reliable. All that is needed is good resale value and a better image. But look at the progress Kia and Hyundai has made, even in the mindset of people. Don't you think VW could achieve the same in Malaysia, especially when they stress Skodas connection to VW?
Added on January 6, 2013, 1:48 pmQUOTE(Daniel John @ Jan 6 2013, 01:36 PM)
who said VW is above toyota/honda/ford? toyota are main competitor for VW what? VW = cars for everybody...n toyota got LEXUS...LEXUS is above VW brand or not now...
thats why in europe VW also have that "kosong" specs like we have in VIOS J...
only MALAYSIAN thinks VW is premium where its clearly for VW group...porsche is their PREMIUM brand...
ahaks!
In Germany VW is clearly above T/H/F. I think I should know. Not by much, but it is. The distance to true premium brands is bigger. But VW _is_ considered a bit premium over T/H/F. As I mentioned before, the C segment is commonly refered to as Golf segment in Germany. It is THAT dominant.
Toyota got Lexus... but Lexus hardly sells any cars in Germany. VW has, on the same level as Lexus, Audi. And Audi does sell cars. Lexus is the best Toyota can offer... VW can go above Audi though. Porsche, Bentley, Lamborghini, Bugatti.

Porsche is not a premium brand, it's a sports car maker with some ugly forays into SUVs and 4 door GTs.
Btw., Mercedes also has kosong specs. Actually, Mercedes was known to be very kosong. Like "Huh? You want seats? That's optional, will cost you a few thousand." All the other brands the same. Only brands that were not empty were brands like Kia and Hyundai, since they tried to undercut the established brands to get traction.
This post has been edited by kadajawi: Jan 6 2013, 01:48 PM