QUOTE(tititilly @ Mar 29 2013, 04:05 PM)
inside source? I thought naza policy is to sell kia cars cheaper than hyundai counterparts in msia? if 10-15k increase there is not much WOW effect anymore i guess.
buyer gets a better specced(slightly) car but has to deal with the one of the worst aftersales provider in msia

KIA is now moving away from the "cheap car" tag it used to be many years ago. It's no longer an alternative choice to Protons or Peroduas buyers, rather it's taking the Japs makes head-on in competition for market share. Therefore, we cannot continue to expect KIA to be cheap and cheaper anymore. Rather, we should be looking at the specs of the car before we jump into any conclusion to say it's overpriced and other makes/models are better buys.
Auto consumers are more spec hungry these days. A typical example can be seen in the sales of Rio SX (premium spec) as compared to Rio EX (standard spec). Total sales of Rio SX is at least 70-75% compared to EX. Customers are willing to pay more (in this instance, 6K extra) to get features like start-stop button, sun-roof, auto defogger, 17" rims, fog lamp.
Though some of you may disagree, much have improved on the after-sales side. But it can be better, and KIA is striving towards that goal.