QUOTE(zweimmk @ Nov 29 2012, 04:49 PM)
I agree that one of the reasons why Peugeot isn't exactly doing well in the ASEAN region such as Thailand or Indonesia has a lot to do their pricing but it's a different story in Europe. Peugeots are priced cheaper than VW and to a certain extend Ford. So based on both pricing and quality offered, they should easily be the no.1 selling brand in the whole of Europe but they aren't.
It's a given that VW is sold more expensive in UK so let's look at Ford. With the exception of the new Fiesta, everything from the Focus to the Mondeo is easily more expensive than what Peugeot is offering. The 308T is to Focus as is the 508 is to the Mondeo.
http://bestsellingcarsblog.com/2012/11/20/...back-in-top-10/The chart itself is self explanatory, the only Peugeot car that sells well in the top 10 category is the model 208 and that's actually more expensive than the VW Polo and the new Ford Fiesta. But the 308T isn't a bad car either, so why isn't it on the top 10 list and yet the more expensive Ford Focus is?
Looking at the local market, the 408 is definitely selling well thanks to its awesome price. The same can't be said for the Jetta where it is priced in a very D-segment region. But in Singapore, the pricing of a VW Jetta and the 408 is very close to each other, almost to the point of negligible, but yet it's the Jetta that's selling well compared to the 408. Surely it has to do with the pricing to some extent but it's not realistic to entirely nail the fault down to pricing.
I don't know what it is, but for some reason, Peugeots have never had the sort of image that people would call appealing. Maybe its the brand, maybe it's positioning or something else entirely. Even if you look at online UK car reviews, reviewers have also stated Peugeots as having lesser resale value despite being well featured and cheaper. Perhaps, it's just reasonable to say that Peugeot suffer from a perception problem.
Checking your statements....It's a given that VW is sold more expensive in UK so let's look at Ford. (first it is not right to use UK as representation of the whole europe...for one Germany has a population of 81.8 m compare to France of 65.35m and UK of 62.26m, ok?)
With the exception of the new Fiesta, everything from the Focus to the Mondeo is easily more expensive than what Peugeot is offering. The 308T is to Focus as is the 508 is to the Mondeo.
(

is it now? nope not true , see below
Ford Fiesta 1.25 starts from €11.500,-
Focus 1.4 starts from €15.500,
Focus 1.6 starts from €16.500
Focus 1.8 starts from €18.000,
Focus 2.0 starts from €20.000,-
I would actually call it cheaper than ...
Peugeot 208 1.2 VTi from €11.600,
Peugeot 308 1.4 VTi from €15.700,
Peugeot 308 1.4 VTi 70 (95) 1397 3,5 Premium €15.700,-
Peugeot 308 1.6 VTi 88 (120) from €19.450, other variances from €22,250 to €25,850 ,
http://bestsellingcarsblog.com/2012/11/20/...back-in-top-10/The chart itself is self explanatory, the only Peugeot car that sells well in the top 10 category is the model 208 (because selling price of Peugeot 208 1.2 VTi starts from ... only €11.600) and that's actually more expensive than the VW Polo (

nope VW Polo 1.2 starts from €12.450 and the new Ford Fiesta -Fiesta 1.25 from € 11.500) But the 308T isn't a bad car either, so why isn't it on the top 10 list and yet the more expensive Ford Focus is?
(308t is selling at 308 150 THP 110 (150) 1598 3,5 Premium €22.250, Ford focus? Focus 1.6 Ti-VCT 85 (115) 1596 3,5 Premium €18.750,-
Focus 1.8 92 (125) 1796 3,5 Premium €18.000 , again, which is more expensive?)
Looking at the local market, the 408 is definitely selling well thanks to its awesome price. (agree

) The same can't be said for the Jetta where it is priced in a very D-segment region. (agree

) But in Singapore, the pricing of a VW Jetta and the 408 is very close to each other , almost to the point of negligible, but yet it's the Jetta that's selling well compared to the 408. (I Would not call SGD 151.8k P408 is close to SGD143.8k Jetta , and SGD 8k difference is neglible, after all it is 5.5% difference

)
Surely it has to do with the pricing to some extent but it's not realistic to entirely nail the fault down to pricing.
source:
http://www.cars-of-europe.com/Perception? French have it tough really you can ask any Englishman, British, Aussies, and the rest of the former Bristish colony people (M'sia and Singapore included), chances are well older generation may be not the gen Y , what is a familiar expression from Brits when it comes to French car? they always gives it a thumbs down (well english and French never really get along that well, they fought a 100 year battle before, but i would not want to give history lesson today...so as a result we have some pre-conceived idea about French cars being ex-british colony and all)
This post has been edited by EnergyAnalyst: Nov 30 2012, 07:33 AM