Found this on recent Ari Jaaksi tweets:
http://www.adamalthus.com/blog/2012/10/25/microsofts-pivot/Nok Nok…
Perhaps the company most likely to be impacted by Microsoft consumer devices strategy is Nokia. I have absolutely no doubt that Microsoft is going to become a manufacturer of a full range of Windows 8 based smartphones. That is going to happen sooner rather than later.
When Microsoft launches a ‘Surface Phone’ it is quite simply game over for Nokia.
Consumers already have a hard time choosing betweens phones running Windows Phone 7 and competing offers from Apple and the Android OEMs. If Microsoft comes to market with a range of world-class devices running Windows 8 and sells them through its own retail channel then I don’t see much opportunity for Nokia - or any other Win8 phone OEM for that matter.
Nokia’s strategic options are shrinking rapidly.
It’s my view that when Microsoft enters the phone business with its own devices Nokia will have run out of time as an independent company. The most likely final chapter in its storied history sees
Microsoft buying up Nokia’s sizable patent portfolio, its in-house design and engineering expertise and — perhaps — the brand rights. Perhaps
Nokia’s CEO Stephen Elop will even rejoin the Microsoft leadership team to run the phone business. Alternatives to this outcome seem to be very few and far between.
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Perhaps, perhaps, perhaps... it's all part of the BIG plan after all...
Else, I don't get the logic, in non-business terms, business terms, "popular/reliable/potential OS", etc. there's just no logical reason to choose to go WP only route, moreover it's Nokia, it's not a company that only uses and rely on 1 OS only. What's more? If it's not doing well, it should first gain back it's status by giving what consumer wants, Android is obviously the one that could've revive it, and there's no saying that if they choose Android they cannot never have WP, even others have WP on their lineups. It's just all too fishy... and smelly...
This post has been edited by Andy214: Jan 15 2013, 09:32 AM