seriously - i would rate a gas heater around 100,000+++ times plus saver than an electric water heater inside my shower. the gas heater is outside and got the same (or better) safety cutoff functions than the stove. also there is ventilation. i would personally bet that the in-the-shower electric heaters used in malaysia (and the way they are installed) is way way more dangerous.
real reasons i can think of:
there is little margin in selling them
ppl are lazy to lay a new gas pipe
dont want to get second gas tank
lazy to calculate properly
dont care about the cost-efficiency or never bothered to calculate it

Added on November 18, 2011, 11:31 pmmy pricing was based on comparable size installations and including all installation costs - sorry if that's too high - its's a reference calculation only anyway.
originally i also wanted to install a (good) solar heater. price for our house which would ensure that all family members have warm water was 5k. that's where the price came from.
you can do the maths with 3k if you like. there is still some run for the break-even point. also smaller unit will probably need more electricity. but assuming the cost is actually just 3k - the cost for using gas heater vs. solar will match once the lifespan of approx. 15 yrs. can be achieved.
in terms of lasting: i have used a rinnai heater in my previous place too. duration: 15 years. maintenance: zero - nothing. still in perfect condition - it just wasnt mine to take along but the landlords. so lifespan of 4 years is definitely not true. i would assume a safe bet is somewhere around 15 yrs.
but even then it's a darn close call and probably still in favour of gas. sorry.
This post has been edited by PJusa: Nov 18 2011, 11:31 PM