QUOTE(jchong @ Jul 31 2012, 05:08 PM)
When it comes to Korean cars it's a trust and perception issue. Those are the biggest obstacles they have to overcome in the minds of Malaysians.
You know the saying "once bitten, twice shy". Past owners who've had a bad experience with the older Korean cars still won't trust the new ones. Logic has nothing to do with it.
A short test drive won't allay the fears of these people. They are concerned about problems in the long term and other hidden issues which a test drive won't reveal. So in the end they choose a 'safer' brand, even though sometimes the specs don't look as good on paper.
+1You know the saying "once bitten, twice shy". Past owners who've had a bad experience with the older Korean cars still won't trust the new ones. Logic has nothing to do with it.
A short test drive won't allay the fears of these people. They are concerned about problems in the long term and other hidden issues which a test drive won't reveal. So in the end they choose a 'safer' brand, even though sometimes the specs don't look as good on paper.
Jul 31 2012, 10:34 PM

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