QUOTE(ronnie @ Jan 22 2013, 09:23 PM)
Let's hope with new Head of Credit Card (Ms. Jean Yap) things can become better.
In case anyone didn't know who is she
- Formerly from Southern Bank and was in charged in the credit cards division. Southern Bank credit cards was more well known back then as compared to CIMB credit cards. In fact, nobody wanted CIMB credit cards back then.
- Established the "Direct Access" brand and perhaps the first card in Malaysia which was promoting the "Free For Life" AF concept. In fact other cards products emulated this concept.
- Post CIMB acquisition of Southern Bank, the CIMB credit card brand grew to what it is today. I believe, I need not give any introduction to this.
As Ronnie mentioned, let's see what she will do with HLB credit cards but it won't be overnight. Probably the first thing she'll do is to make the product simpler to the customer, brand strengthening, customer support and promotional collaboration. All of these 4 areas are what HLB lacking and very weak today.