QUOTE(kousou @ Apr 13 2010, 06:56 AM)
im new here...i've just read the cases about the retail store AL Ikh regarding the fake jersey so i made me to think whether the boots they selling are real or fake...my brother recently bought a cheap nike futsal boot there, the nike Egoli...he told me that he is comfortable with his new boot...i am going to pick up the nike total 90 iii ic futsal boot from there soon so i would really love if someone can notify me whether the boots they selling are real or not...thx...
Goodness gracious, can everyone stop with the Al-Ikhsan fake stuff?
Sportswear companies are not stupid. They know that there are various types of consumers, ranging from rich to middle to the not-so-rich. If you were the CEO of Nike, would you rather: -
1) Focus on the premium segment, which yields high margin but lower volume, or
2) Focus on the lower income segment, which yields lower margins but higher volume, or
3) Widen your product range to cater to different segments of the market so that your portfolio of products is available to everyone?
Unless Nike become Louis Vutton, then I would think they'd choose to increase product range, that's why there's the cheaper range, middle and premium range.
Furthermore, if Al-Ikhsan is selling fake jersey and what not, why the heck would Adidas or Nike still sell to them their original stuff? And why the heck would they offer them "exclusive" colours and range? I've personally witnessed an Adidas executive at Al-Ikhsan giving them instructions on what they can do or cannot do with regards to merchandising the stuff. This serves an indication that Adidas is strict with their customers when it comes to execution of their promotions, etc, etc. This means that for sure they would penalise Al-Ikhsan one way or another, or pull back some of their exclusive deals if they Al-Ikhsan were doing some hanky-panky stuff.
I work in FMCG, and we are damn serious about our customers selling copycat products that uses our trademark. And we reward our best customers with exclusive deals, better discounts, etc.
I think sports companies would do the same...